Knowledge Share™

From the people doing the work.

Insight and analysis from across strategy, creative and digital – built on what actually works.

Welcome to our library of ideas.

From creative sparks to strategy know-how, these articles are here to inform, inspire and challenge the way you think. No waffle, no fluff, just clear takes you can use, share and build on. Designed to spark curiosity and leave you brighter, braver and sharper than when you arrived.

What is a digital audit and what’s included?

Let me ask you some questions. Do you know where your audiences are online? What type of content do they respond to? How do they search online? What is your...

January’s Digital Round-up

It’s been an exciting start to the year, with plenty of changes across the digital landscape. With ‘meme hubs’, a new Twitter and even more LinkedIn updates, we’ve noted down...

What’s Trending Next Year?

It’s important to keep up to date with all industry news and updates, and at our team at Wrapped have predicted the biggest digital trends to dominate 2019. Speaking up...

November’s Digital Round-up

November has been full of exciting and potentially industry changing news across a number of digital platforms. From mega LinkedIn updates to new metrics in Google Ads, we’ve picked out some...

LinkedIn Ad Campaign Manager Changes – Objective-Based Advertising

This week is a big week for changes in the LinkedIn world – alongside their Company Pages enhancements, they have up-ended their advertising platform to become more objective driven. Not...

A new LinkedIn – Company Pages change to LinkedIn Pages

This week, you may have spotted a few differences whilst you are browsing on your LinkedIn company page. LinkedIn have been reviewing the way that company pages work to streamline...

The Basics of Google Ads

Paid search, or Pay Per Click (PPC) campaigns are important in helping your company appear on Google for people who have searched for terms (or keywords) that are relevant for...

October’s Digital Round-up

There’s been plenty to talk about in October’s digital roundup, from social media sites shutting down to privacy issues throughout the industry. Here, we outline the top bits of news...

How to create great blog content

It can be difficult knowing where to start with creating blog content. An empty page seems overwhelming, how can you engage your audience? How do you get seen in a...

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