AI SEO Agency
Stay visible in the age of AI search.
AI is changing how people find and trust brands. When someone asks ChatGPT, Gemini or Perplexity for advice, your business should be part of the answer. GEO – the next generation of SEO – helps AI to understand your brand better and talk about it comprehensively and positively.
What is Generative Engine Optimisation (GEO)?
GEO is SEO, evolved for the AI era.
Instead of focusing only on search engines like Google, GEO makes sure that your brand is visible to large language models, like ChatGPT, Gemini or Claude, so that it appears more prominently in answers, comparisons or product suggestions.
In simple terms, it helps AI recognise your business as a reliable source of truth. When people ask questions, GEO increases the chance that your brand is named, referenced or recommended.
Put another way: SEO gets you seen. GEO makes sure that you are mentioned.
AI is already shaping business decisions
More than 70% of people use AI search tools and large language models at some point in their search journey, and those numbers are rising fast.
AI-driven recommendations are becoming the new word-of-mouth, quietly influencing what people buy, who they work with and which companies they see as credible.
When AI mentions your brand, it’s not luck; it’s trust.
If your brand isn’t cited or referenced in those conversations, you’re missing out on visibility, authority and potential customers.
We’re still in the early stages of AI search, which means there’s room to move. Early adopters are already building visibility and authority inside these models. GEO helps you join them, before the competition leaves you behind.
The cost of inaction
Loss of visibility
Traditional SEO alone won’t secure your place in AI-driven discovery.
Revenue risk
AI recommendations guide early-stage buying decisions. If you’re not there, someone else is.
Competitive gap
Competitors investing in GEO today are building momentum so you may struggle to catch up later.
Credibility loss
AI-generated recommendations are perceived as neutral and trusted. Brands not mentioned appear less authoritative.
GEO doesn’t replace SEO – it builds on it
Search engines still matter, but AI search tools and large language models are adding a new layer to how people discover information and make decisions.
Strong SEO gives your content structure and authority. GEO takes that foundation and helps AI search tools and large language models recognise, reference and describe your brand accurately when they generate answers.
Visibility check
See how you brand currently appears across AI search platforms.
Competitor comparison
Understand which brands are being mentioned and why.
Optimisation
Strengthen your content so AI can read and trust it.
Strategic alignment
Keep your SEO strong while adapting for generative search.
Let’s Talk GEO
AI search isn’t a future trend — it’s already redefining discovery.
Let’s make sure your brand is part of the conversation.
Manage your brand appearance and content to fit your AI goals.
Our AI SEO packages provide the level of visibility and strategy that your brand needs.
Visibility Tracking
Understand how AI sees your brand.
Our visibility tracking shows how your brand appears across AI search platforms, and tracks changes in visibility, citations and sentiment.
- LLM visibility tracking
- Sentiment and positioning analysis
- Competitor benchmarking
- Prompt and topic clustering
- Monthly visibility reports and insights
Optimise
Shape how AI describes your brand.
We strengthen your brand so that AI can read and trust it, using data to refine your site’s structure, schema and messaging. We keep all content human-written to keep it reader-friendly.
- Everything in Visibility Tracking
- Audience and prompt workshop
- Prompt opportunity analysis
- Human-led optimisation guided by AI data
- Structured data and credibility improvements
- LLM readiness audit
- Performance tracking and reporting
Authority & Strategy
Make your brand the source that AI trusts.
We help you to lead the conversation and build your brand authority. Our expert strategy makers keep your SEO reliable and consistent as well as adapting it for generative search.
- Everything in Optimise
- Predictive AI insight into emerging prompts
- Entity and topical authority mapping
- Knowledge graph alignment
- Trust signal enhancement (E-E-A-T)
- AI-assisted content briefs for human writers
- Quarterly strategy workshops
AI-powered.
Human-led.
We have spent the last decade using our SEO search skills to help brands grow, and we are now adding in GEO to ensure that your brand can become ever more visible in the time of AI.
Our team blends SEO, GEO and AI expertise with technical understanding and content strategy to make the step from traditional search to generative AI visibility.
Why brands choose us:
- Deep SEO and technical expertise
- Real human interpretation of AI insights
- Transparent, ethical optimisation methods
- A future-focused approach to visibility
GEO by Wrapped brings together data, expertise and creativity to make sure your brand is recognised by AI and trusted by people.
Benefits of GEO by Wrapped
Gain clarity on how AI models perceive and describe your brand
Access opportunities to increase your brand’s visibility and accuracy
Strengthen your brand’s authority levels and trust signals
Obtain the advantage of being an early adopter in a new search ecosystem
Build a future-proofed AI SEO strategy that grows and adapts with AI
Frequently Asked Questions
Everything you need to know about GEO and how it works for your brand.
Generative Engine Optimisation (GEO) — also known as AI SEO — is the approach of adapting your digital content and online presence. GEO makes sure that your brand is visible to large language models, like ChatGPT, Gemini or Claude, so that it appears more prominently in answers, comparisons or product suggestions.
Yes — both rely on high-quality, authoritative content and strong technical foundations, but GEO builds on SEO rather than replacing it. Strong SEO gives your content structure and authority. GEO takes that foundation and helps AI search tools and large language models recognise, reference and describe your brand accurately when they generate answers.
Both aim to optimise how your brand appears in answer-based content, but they apply to different contexts.
Answer Engine Optimisation (AEO) focuses on search results within traditional search engines, such as featured snippets, People Also Ask and voice search.
GEO enhances visibility in AI-generated answers within large language models like ChatGPT, Gemini and Perplexity.
AI platforms are already influencing how people search and make decisions. More than 70% of people use AI search tools and large language models at some point in their search journey, and those numbers are rising fast. Many people perceive -generated recommendations as neutral and trusted.
If your brand isn’t cited or referenced in those conversations, you’re missing out on visibility, authority and potential customers.
Wrapped can monitor visibility across major AI search tools and large language models, including ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview and AI Mode.
As new generative platforms emerge, we will expand our tracking to ensure your brand is always monitored across the entire AI search landscape.
No — all content created through Wrapped’s GEO service is written or edited by humans.
We use AI for analysis, visibility tracking and identifying opportunities, but every piece of content is produced and refined by our expert search and strategy specialists to ensure accuracy, quality and brand integrity.
Not at all. Wrapped’s GEO service complements your existing SEO efforts rather than replaces it.
Traditional SEO remains crucial for visibility on Google and Bing, while GEO ensures your brand is also visible and accurately represented in AI-driven discovery, which gives you a complete and future-ready search strategy. The AI search tools and large language models add a new layer to how people discover information and make decisions.
Generative search is still evolving, and so results may vary by industry and authority level. Most clients, however, begin seeing visibility insights and early mentions through Wrapped’s GEO tracking within the first few months as content and data optimisation takes effect.
Yes. Wrapped’s GEO service benefits any brand that wants to stay visible in AI-led discovery, from B2B and professional services to eCommerce and education. GEO optimisation is particularly valuable in sectors where buying decisions are influenced by expertise, trust and authority.
Wrapped’s GEO reporting focuses on visibility, authority, trust and influence within AI search environments.
We track metrics such as:
- LLM visibility rate — how often AI models reference or cite your brand.
- Prompt coverage — where and when your brand appears in topics, questions and intents.
- Sentiment — how your brand is positioned within AI responses.
- Share of voice — your level of visibility compared with your main competitors.
- Traditional SEO crossover metrics — such as organic impressions, rankings and traffic patterns, to understand how AI visibility impacts broader search performance.
Our team interprets these metrics to provide clear, actionable insights and recommendations. We blend data with strategic context so you can see your progress and review your opportunities.
Every Wrapped GEO engagement is personalised to an individual client. We offer three core packages: Visibility Tracking, Optimise and Authority & Strategy. Because no two projects are the same, we don’t publish fixed prices. We tailor the cost based on factors such as your website size, current SEO maturity, content volume and target markets.
Our GEO service is a bespoke service tailored to your brand’s visibility goals. The process begins with a consultation to understand your goals and requirements. We then create a proposal that reflects the right level of strategy, optimisation and support for your business.
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