Finance & Fintech marketing agency
Brand-led growth for finance and fintech.
From financial services to fast-moving fintech, we deliver marketing that works across platforms – aligned with regulation, built for performance and designed to scale.
Finance and fintech marketing, built on real expertise.
We work across the global finance and fintech landscape – from established financial institutions and wealth managers to high-growth fintechs, platforms and disruptors. We understand the complexity of the sector, the scrutiny it operates under, and the importance of getting every detail right.
Our team includes financially trained copywriters, platform specialists and accessibility-led designers. That means everything we deliver is grounded in accuracy, aligned with YMYL standards and built to meet both regulatory and platform requirements – from Google and Meta to emerging AI-driven search environments.
But expertise alone isn’t enough. We focus on what drives results: building trust, increasing visibility, generating demand and supporting growth across organisations at every stage – from early-stage fintechs scaling fast to established financial brands strengthening their market position.
At the heart of it all is a clear understanding of your audience. In finance and fintech, that means recognising the role of trust, risk and decision-making – creating communication that is clear, credible and designed to move people to act.
“Not only do we have an in-house team packed full of marketing specialists spanning digital, SEO, PPC, design, branding and strategy, but we also have a secret weapon.”
Mark Robinson
CCO – Wrapped
No other marketing agency knows fintech better.
Mark is our Chief Commercial Officer (MIoD), and he’s worked in the financial services industry for over 20 years. For the past 12 years he’s focused specifically on fintech, where he’s worked closely with some of Europe’s largest fintech companies to fully understand their unique business model and their plans and ambitions for growth, and to assist with the risk management of those businesses. Mark is a well-known expert within the fintech sector and has spoken at various industry-leading events.
Mark’s wealth of industry knowledge, along with our highly specialist team of marketing experts, makes us best placed to work alongside you as your fintech marketing partner.
Build trust with a marketing strategy that attracts and converts.
Data privacy concerns, lack of familiarity as well as sector scandals mean it can be tricky for fintech companies to establish brand recognition and build trust, particularly when compared to traditional banks with years of history and brand awareness under their belts.
In order to stand out in the fintech sector, you need to establish a knock-out brand proposition that fosters trust among your target customers.
With a focus on authenticity, we can help you craft a brand and marketing strategy that combines social proofing, transparent communications, content marketing and digital PR to attract the right kind of potential leads and convert them into customers.
Have a look through a selection of our case studies to learn more.
Transact Pay
From strategy to content, we position TransactPay as Europe’s payments powerhouse.
King+ (Card Compact)
From strategy and research to brand rollout, animation, and content across platforms.
Brunel Tech
Specialist insurance for tech businesses.
Integrated marketing for finance and fintech brands.
From strategy and branding to content, digital and campaign delivery, we bring together specialist expertise across every stage of marketing. Our in-house team combines financially trained copywriters, platform specialists, designers and digital experts to help finance and fintech brands grow with confidence.
Everything we deliver is designed to work together – building trust, strengthening visibility and driving performance while meeting the demands of regulated environments.
Everything we do starts with robust research. When audiences are complex and decisions carry weight, understanding behaviour, needs and context is critical.
- Digital audit
- Social listening
- Focus groups
- Interviews
- AI prompt research
- Competitor research
We turn insight into brand strategy that works. Clear positioning, strong messaging and structured systems – so your brand shows up consistently and performs.
- Brand positioning
- Messaging frameworks
- Value propositions
- Brand architecture
- Tone of voice
- Brand guidelines
We build digital strategies that bring clarity and focus. Aligning channels, audiences and activity to drive measurable performance.
- Channel strategy
- Audience targeting
- Campaign planning
- Customer journeys
- Platform strategy
- Measurement frameworks
We create brands and creative that get noticed – and remembered. Bold ideas, crafted with purpose and built to perform across every touchpoint.
- Brand identity
- Campaign creative
- Motion and video
- Social content
- Illustration
- Design systems
We deliver performance-driven digital marketing campaigns focused on growth, visibility and conversion. Our platform specialists understand the unique challenges of marketing within YMYL industries – balancing performance, trust and platform compliance across every campaign.
Paid social advertising
- Organic social media
- PPC & Google Ads
- SEO & AI search visibility
- Conversion-focused campaigns
- Performance analytics & reporting
- Content & ad creative
We shape content and communication that connects and performs. Combining clarity, storytelling and structure to make every message land.
- Copywriting
- Messaging development
- Social content
- Thought leadership
- Campaign content
- Email communications
We build high-performing websites designed for usability, accessibility and scale. Every detail is considered to ensure your site works seamlessly in the real world.
- UX design
- Website development
- Accessibility (AAA)
- Performance optimisation
- SEO / LLM foundations
- CMS builds
We optimise brands for the future of search. From GEO and LLM visibility to structured content and trust signals, we help organisations improve discoverability across AI-driven search and emerging platforms.
- AI search strategy
- GEO optimisation
- LLM visibility
- Structured content
- Authority signals
- Trust-led content
Lean on us to save precious time and resources.
Your time is already stretched. The last thing you need is a new marketing firm that…
promised you the world but can’t deliver
don’t really know the fintech sector
don’t understand those unique industry challenges
need endless video calls and meetings to get to grips with your business
have no idea about your compliance and regulation requirements
learn on the job (and make mistakes in the process).
Enter Wrapped: we just get fintech, and you can trust us to hit the ground running and deliver.
Words from our clients.
Get in touch with us today
Ready to take the next step? Fill in your details below and we look forward to chatting.
Latest Insights
Why Beautiful Websites Still Fail When the User Journey Is Wrong
By Marcelo Perez Izco, Senior Creative Designer at Wrapped Agency A beautiful website might capture attention, but it’s the user journey that turns visitors into customers.
Why Regulated Industries Need a Specialist Marketing Agency
By Chloe Harrison, Social Media Strategist at Wrapped Agency Healthcare, medtech, fintech, finance and property businesses all face a similar challenge. They operate in
What ChatGPT Advertising Means for Healthcare, Fintech and Regulated Brands
By Mark Robinson, Chief Commercial Officer at Wrapped Agency Why OpenAI’s move into advertising signals a much bigger shift for healthcare, fintech and other