Emojis – what do they mean in today’s world? ????
The emoji is such a simple thing, but its meaning and purpose has shifted significantly in the era of remote working and lockdown. Originating from Japan, emojis became increasingly popular worldwide from 2010 and have been a part of our everyday lives ever since. More than 700M emojis are used in Facebook posts every day […]
Engaging with the post-pandemic consumer
The last year and a half or so has turned out to be the most challenging period ever for so many people. We have been pushed mentally, physically and emotionally on so many levels – and the data reflects how drastically our outlook has changed. The good news is that collectively, we seem to be […]
Introducing Wrapped Knowledge
Introducing Wrapped Knowledge As continuous learners, we challenge ourselves to always be in the know and to share that knowledge. So, through a series of workshops, events and training sessions, Wrapped Knowledge has been created to deliver training, from technical updates to creating a brand for the future, for a range of skills, levels and […]
How will contextual targeting feature in your future marketing strategies?
At Wrapped we’re getting ready for the huge changes that are happening in the world of digital targeting. We’re sharing our insights, learnings and thoughts in a series of blogs about how to keep your marketing strategies functional, relevant and – most of all – ahead of the game when all of these changes fully […]
What’s the fuss about blocking 3rd party cookies?
Blog one of the ‘death of the 3rd party cookies’ blog series. Cookie notices have become a part of our daily digital lives. All sites you visit should ask you to accept or decline cookies, however some are more subtle and assume acceptance (though this isn’t strictly legal, it should now be a conscious decision […]
Making brand connections
Did you know that on average, you have between one and three seconds to grab attention from your audience? When introducing your brand to your customers, you have mere seconds to impress. Slow websites, poor copy and design, confusing messaging and misaligned values can completely turn a potential customer away. Harness the power of brand […]
Making an introduction with impact
At Wrapped, we love making introductions between organisations that can genuinely help one another. It’s something we are often asked to do when healthcare providers and businesses, including NHS Trusts, want to get onto the radar of another organisation. The question poses an interesting business challenge, which we help many clients to resolve. It’s certainly […]
Let’s Talk with Ali Rogan
Ali Rogan, Founder of Hornsey Consulting, joins out “Let’s Talk” podcast with CEO Kate Eady; to chat about what business leaders and marketers need to consider to successfully ride the waves of uncertainty, instead of being overpowered by them. Read the full blog here. Please note: This podcast was recorded via Zoom.
Opinion: Ali Rogan on riding the waves of uncertainty
The waves of uncertainty will be here for some time to come During lockdown, Ali Rogan, founder of Hornsey Consulting, was kind enough to take part in a Wrapped Let’s Talk podcast with our CEO Kate Eady. Scroll down to listen to the full podcast – and check out this summary of what they […]
The Netflix effect: Eight ways Netflix is impacting society
Years ago, if someone had said to me, “Imagine a service that holds hundreds of TV programmes, films and videos on demand, that will make you avoid sleep just so that you can watch them all in one night”, would I have believed them? Absolutely not. And if they’d told me I’d be desperate to […]