Slippery fish: the revolution in talking to your customers
The way businesses talk to customers has changed. Have you?
Your Google Analytics cheat sheet
Is GA delivering all the insights you dream of? It will now.
Be more tortoise. Why digital marketing quick wins alone won’t win the race.
Eight ways your website is letting you down
Is your agency talking about third party cookies?
Has your agency discussed the death of cookies? Ask them these questions.
People pleaser: How to build your own online community
Making your social media work to build your business
Why brand consistency is your secret weapon when it comes to getting noticed: Part 3
Part 3 – Voice of an angel Tone of voice is the difference between The Sun’s puntastic front page screamer headlines and The Telegraph’s more sober approach. It’s the chasm between Love Island and Last of the Summer Wine. It’s why we expect to hear the latest slang on TikTok but we’d squirm if […]
Why brand consistency is your secret weapon when it comes to getting noticed: Part 2
Part 2 – How In Part 1, we looked at why keeping your brand consistent could boost your turnover by a third. Let’s take a look at how that works in practice – and why data helps you swerve the stereotypes. It’s true: your customers are buffeted by more distractions, messages, ads, pings, […]
Why brand consistency is your secret weapon when it comes to getting noticed: Part 1
Part 1: Why? Fun fact for you: your audience is so bombarded with information, you’ve only got 1-3 seconds to grab their attention with your message. Fancy a few more slightly terrifying brand-related stats? Try these for size: On average, a customer needs to see a brand 17 times before they can recall it […]
Maintaining consistency in brand messaging
Did you know? It takes between 1-3 seconds to grab attention, and this has been consistently low during the pandemic. On average a customer needs to see a brand 17 times before they can recall it. It takes 0.05 seconds for a consumer to form an opinion of a brand based on the website alone. 77% […]
Emojis – what do they mean in today’s world? 😊
The emoji is such a simple thing, but its meaning and purpose has shifted significantly in the era of remote working and lockdown. Originating from Japan, emojis became increasingly popular worldwide from 2010 and have been a part of our everyday lives ever since. More than 700M emojis are used in Facebook posts every day […]