Planning for the year ahead, in 2021
The biggest challenge we face in 2021 is the unknown. How do you plan your business strategy and marketing for a year ahead, when we don’t quite have the foggiest of what the year ahead looks like? With collaboration and supporting each other, it doesn’t need to be as doom and gloom. With this new […]
How Branding Affects Consumer Behaviour
Firstly – What do we mean by ‘consumer behaviour’? Behaviour is defined as the way that an animal or person responds to a particular situation or stimulus (Definition from Oxford Languages) – so understanding this response, and the emotional triggers of specific responses, should inform and influence the way a business positions itself and communicates […]
Let’s Talk with Barry Singleton
Too often important decisions are based on assumptions resulting in an overlooked strategy, no understanding of target audiences and a ‘one-size fits all’ communication approach. In an unknown and unpredictable world, insights have become the key to making smart and logical choices. Understanding exactly who your target audience is, their behaviour, personality and the messages […]
Let’s Talk with Phil Woodford
As customer behaviours and patterns continue to change to reflect the uncertainty of the COVID-19 crisis, the way in which we communicate must reflect this too. Customers are looking for information that’s important to them, which gives brands the opportunity to build meaningful, authentic relationships. But it also means competition to gain customers’ attention is […]
Let’s Talk with Simon Preece
With so many changes happening in the world, it’s important to make sure you’re adjusting your brand to reflect these changes and your customer’s needs. In the second episode of our ‘Let’s Talk’ podcast series, Brand Strategist and CEO of Wrapped, Kate Eady joins special guest and Brand Specialist, Simon Preece to discuss why businesses […]
Comms during Covid-19 – Key Lessons from Lockdown
When planning for 2020, businesses were looking ahead to prepare themselves for the impact that Brexit could have on their organisation: little did we know that something far more unpredictable was lurking. In such a short time, companies vastly changed the way their teams work, creating new ways for customers to access services, constantly evolving […]
Guest Blog: Taking Time to Reflect, Listen and Understand
Pernilla Tweddle, Marketing Director and Specialist, talks openly about her career experience, the new marketing landscape and the importance of reflection in our latest podcast and guest blog. When I was asked to take part in the podcast series Let’s Talk hosted by Wrapped, naturally the conversation leant towards life at the moment and how […]
Let’s Talk with Pernilla Tweddle
Brand Strategist and CEO, Kate Eady, joins Marketing Director, Pernilla Tweddle and Digital Content Specialist, Katie Torpey to discuss career insights, communicating in times of crisis and the importance of taking time to reflect, listen and understand. In an open and honest conversation, discussions start on career experiences within marketing with some useful tips on […]
A Call For Change
“If you are neutral in situations of injustice, you have chosen the side of the oppressor.” As I scroll through floods of posts on my social media around the inequalities faced by people of colour, this is a statement that has stood out to me the most. It’s easy to live in a bubble and […]
Covid-19: The impact on marketing
The figures are in. Marketing publisher Econsultancy’s survey of marketing professionals asked 4,999 respondents (plus us here at Wrapped) about the impact the lockdown has had on our businesses and ways of working. The survey was conducted at three stages of the lockdown, in order to track the trends. From that survey, here are the […]