Charities have important stories to tell, services to promote, people to support and change to create. The challenge is reaching the right audiences, earning their attention and inspiring them to engage, donate, participate or act.
Wrapped is a full-service charity marketing agency creating and delivering marketing for charities and purpose-led organisations. We combine research, strategy, brand, creative, content, digital marketing and website expertise to help organisations understand their audiences, strengthen their positioning and turn important messages into meaningful action.
We understand that charity marketing comes with its own complexities. Audiences can be diverse, subject matter sensitive and stakeholder needs varied. Organisations may need to engage service users, supporters, donors, funders, volunteers, professionals and communities, often through very different messages and channels.
Budgets carry responsibility too. We use insight and evidence to make informed decisions about where to focus activity, helping charities make the most of their marketing investment while building stronger connections with the people who matter.
From national awareness campaigns and behaviour change initiatives to fundraising, service promotion, digital marketing, content and websites, our integrated team brings everything together to create charity marketing that combines empathy, creativity and measurable impact.
Because when the cause matters, the marketing has to make a difference.
Charity sector understanding is embedded in the way we approach the work. Our Brand Strategist, Kate Eady, brings more than 30 years of brand strategy experience alongside first-hand knowledge of the charity sector through her work on the boards of multiple charities, including organisations supporting mental health.
That experience is combined with specialists across research, strategy, creative, content, digital and web. Together, we understand how to navigate diverse audiences, sensitive subject matter, multiple stakeholders and the responsibility that comes with communicating on behalf of organisations with an important purpose.
It means we can get beneath the brief, understand what different audiences need and find the most powerful way to connect the organisation’s purpose with the people it needs to reach. Whether the objective is changing behaviour, raising awareness, increasing service uptake, attracting support or strengthening the brand, our sector understanding informs the strategy and creative thinking from the start.
Most importantly, understanding the sensitivities of the charity sector gives us the confidence to create work that gets noticed, connects emotionally and inspires action.
Because important causes deserve ideas powerful enough to move people.
Kate Eady
Brand Strategist | Founding Director
From national awareness campaigns and behaviour change initiatives to local projects reaching niche and hard-to-reach audiences, we help charities turn important messages into meaningful action.
Our case studies show how we combine audience insight, strategic thinking and creative ambition to raise awareness, increase engagement, promote services and inspire people to act.
Research-led. Creatively fearless. Carefully considered. Measured against what matters.
Explore our charity and not-for-profit case studies.
Effective charity marketing starts with understanding the people behind the cause. We use research and audience insight to uncover what different groups need, believe and respond to, helping charities make informed decisions about how and where to communicate.
From supporter and service-user research to focus groups, interviews, social listening, digital audits and AI prompt research, we explore behaviours, perceptions, barriers and motivations. We’re experienced in research involving sensitive subjects and hard-to-reach audiences, giving charities the insight they need to shape services, strengthen campaigns, improve engagement and focus marketing investment where it can have the greatest impact.
Our charity insights and research services include:
A strong charity brand makes your purpose clear, gives people a reason to care and creates consistency across everything you say and do. We turn audience insight into charity brand strategies that define what you stand for, what makes your organisation distinctive and how to communicate that value to the people who matter.
From brand positioning and value propositions to messaging, brand architecture and tone of voice, we help charities bring clarity to complex organisations, services and causes. Our charity sector expertise helps us balance the needs of service users, supporters, donors, funders, partners and other stakeholders while creating a brand with the strength and flexibility to inspire action and build long-term recognition.
Our charity brand strategy services include:
Charities often need to reach very different audiences with very different objectives, from raising awareness and promoting services to engaging supporters, attracting donations or inspiring behaviour change. A strong digital strategy makes sure every channel has a clear role in making that happen.
We combine charity audience insight, sector expertise and platform knowledge to understand where people are searching, engaging and taking action. From mapping supporter and service-user journeys to prioritising channels, campaigns and investment, we create practical digital strategies that help charities focus resources where they can make the greatest impact.
The result is a clear digital roadmap with measurable objectives, joined-up activity and a stronger foundation for demonstrating the value of your marketing investment.
Our charity digital strategy services include:
Important causes need creative powerful enough to make people stop, think and act. We create distinctive charity brands and campaigns that capture attention, build emotional connection and turn complex or sensitive subjects into ideas people can understand and remember.
Our charity sector expertise gives us the confidence to be creatively ambitious while understanding the audiences, sensitivities and responsibilities behind the brief. From brand identities and national awareness campaigns to behaviour change creative, motion, social content and illustration, we create work with purpose that can inspire engagement, increase understanding and drive meaningful action.
Our charity branding and creative services include:
Charity digital marketing needs to make every click, impression and pound invested work harder. We create performance-driven campaigns that help charities reach the right audiences, raise awareness and turn attention into meaningful action.
From increasing donations and promoting services to recruiting supporters, reaching hard-to-find audiences and driving behaviour change, we combine precise targeting, compelling creative and continuous optimisation around the outcomes that matter to your organisation.
Our platform specialists can also help eligible charities make more effective use of Google Ad Grants, from keyword and campaign strategy to conversion tracking and ongoing optimisation. Combined with paid media, organic search and social, this helps charities make smarter use of available budgets and maximise the impact of their digital activity.
Our charity digital marketing services include:
Charities often communicate about subjects that are complex, sensitive and deeply personal. We create clear, compelling content that finds the human story, makes important information easier to understand and gives people a reason to care and act.
From service-user communications and website copy to fundraising campaigns, thought leadership, social content and supporter emails, we adapt messages for different audiences, channels and stages of engagement. Combining charity sector understanding with strong storytelling, we help organisations communicate with empathy and clarity while keeping their purpose and personality at the heart of every message.
Our charity content and communications services include:
A charity website needs to make information easy to find, services easy to access and actions easy to take. Whether someone is looking for support, making a donation, volunteering or learning more about your cause, the experience should be clear, inclusive and built around what they need.
We design and develop high-performing charity websites that bring together intuitive UX, accessible design, compelling content and robust technology. Our teams are trained in accessibility, and we design and develop websites to WCAG accessibility standards, helping charities create inclusive digital experiences that work for more people.
From service information and donation journeys to SEO, AI search foundations and content management, every element is considered around your audiences, objectives and long-term needs.
Our charity website services include:
The way people discover charities, services, causes and information is changing. AI-powered search is becoming another part of how audiences ask questions, explore issues and find organisations that can help.
We help charities strengthen their visibility across this evolving search landscape. Combining GEO, SEO, structured content, authority-building and AI prompt research, we make it easier for search engines and AI platforms to understand your organisation, expertise, services and the subjects you want to be known for.
We can also help charities explore emerging paid opportunities, including ChatGPT Ads and wider AI advertising where appropriate, connecting organic visibility and paid activity as part of a broader search and digital strategy.
Our charity AI search and visibility services include:
“I have worked closely with the team at Wrapped for the last year. They have been brilliant, very supportive and delivered excellent creative work throughout. We are currently running advertising campaigns across many different channels and the results have been outstanding. Big thank you to Erin and the whole team, I would hugely recommend!”
Rebecca Barnes, Marketing Manager, Chrons & Colitis UK
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A charity marketing agency helps charities and not-for-profit organisations understand their audiences, strengthen their brands and create marketing that inspires people to engage, donate, access services, support a cause or take action.
Wrapped brings charity research, brand strategy, creative, content, digital marketing, website development and AI search optimisation together in one integrated team. Our charity sector experience helps us understand the different audiences, sensitivities, stakeholders and objectives that can shape effective charity marketing.
Yes. We create digital marketing strategies and campaigns for charities across paid search, paid and organic social media, SEO, content, email, remarketing and emerging AI channels.
Depending on your objectives, that could mean raising awareness, generating donations, promoting services, recruiting volunteers, reaching hard-to-find audiences or supporting behaviour change. We combine audience insight, creative and performance data to focus activity around the outcomes that matter to your organisation.
Yes. We can help charities make more effective use of their Google Ad Grants budget through campaign strategy, keyword research, account structure, ad creation, conversion tracking and ongoing optimisation.
Eligible organisations can currently access up to $10,000 USD per month in Google Search advertising through Google Ad Grants. Making effective use of that budget requires more than simply activating an account. Campaigns need relevant keywords, strong ads, effective landing pages and accurate conversion tracking to turn available search visibility into meaningful results.
Charities often need to communicate with very different groups, including service users, supporters, donors, volunteers, funders, professionals and local communities. Audience research helps uncover what those people need, what motivates them, what prevents them from acting and how they prefer to engage.
We use methods including focus groups, interviews, social listening, digital audits and AI prompt research to give charities stronger evidence for campaign strategy, messaging, service promotion, fundraising and wider marketing decisions.
Yes. We design and develop charity websites around accessibility, usability, content and the needs of the people using them. Our teams are trained in accessibility, and we design and develop websites to WCAG accessibility standards.
From helping people find services and support to improving donation, volunteering and engagement journeys, we bring UX, content, design, development, SEO and accessibility together to create inclusive digital experiences that work for more people.
Yes. Search behaviour is evolving across Google, AI-powered search and large language models. We help charities strengthen the content, structure and authority signals that make their organisation, services and expertise easier for search engines and AI platforms to understand.
Our approach combines SEO, GEO, structured content, AI prompt research and authority-building. We can also help charities explore emerging paid AI advertising opportunities, including ChatGPT Ads where appropriate, as part of a wider digital strategy.
Whether you need sharper strategy, standout creative, better-performing digital or a website built to work harder, tell us what you’re trying to achieve.
