A new LinkedIn – Company Pages change to LinkedIn Pages
This week, you may have spotted a few differences whilst you are browsing on your LinkedIn company page. LinkedIn have been reviewing the way that company pages work to streamline management for Page Admins, increase employee engagement and grow audiences. Sharing Content on the go Creating and sharing content from your LinkedIn page just got much, […]
The Basics of Google Ads
Paid search, or Pay Per Click (PPC) campaigns are important in helping your company appear on Google for people who have searched for terms (or keywords) that are relevant for your industry. It’s a fantastic opportunity to gain an advantage over competitors. The PPC Journey So, how does Pay Per Click advertising actually work? It […]
October’s Digital Round-up
There’s been plenty to talk about in October’s digital roundup, from social media sites shutting down to privacy issues throughout the industry. Here, we outline the top bits of news that marketers and business owners need to know from October 2018. Instagram copies Snapchat (again) There’s been a lot of change at Instagram over the […]
How to create great blog content
It can be difficult knowing where to start with creating blog content. An empty page seems overwhelming, how can you engage your audience? How do you get seen in a busy online world? Blogs are valuable content. They serve as brilliant social fodder and, if done well, help drive visitors to your website through search […]
Why use LinkedIn for business in 2018?
We’re all familiar with the feeling when we post something on social media and end up feeling like we may as well be invisible. Maybe a couple of likes, but not a comment in sight, ughh. What if there was a platform where you posted something, and people not only responded but actively engaged and […]
Check your website is search friendly
Getting your website to rank on search engines is a huge way of driving those all-important visitors to your site, but how do you do it? We have put together a quick-fire checklist to make sure you understand the basics of what your site needs to do to be search friendly. Are your URL’s well […]
Digital News Round Up – April 2018
This month was a big one for social media and data privacy being in the news, but there are a few important tidbits that are worth noting for marketing! Wetherspoons calls it a day on social media Some of April’s biggest social media news was that pub chain J D Wetherspoon is quitting social media. […]
Know your audience
Do you know your audience? I mean, can you really picture them? Who are they? How do they digest information? And, most importantly, what messaging will affect them the most? Defining your target audience and creating detailed personas is a crucial part of any successful marketing strategy. But let’s get back to the basics, what […]
Emily’s Digital News – The Facebook Edition
We made it – we have managed to reach the end of January! It’s been a full-on month with some pretty big digital news – one being so meaty we will focus this month’s blog on that… The Dreaded Facebook Algorithm Change and how to approach it. You have probably already heard about the change […]
Plain speaking marketing – Part 1. Websites
The world of marketing is an array of complicated, technical terms and acronyms. It can be daunting for anyone new to marketing or approaching an agency with a project. So, that’s where we come in. Over the next few months, we will be publishing a series of plain-speaking, jargon busting blogs that break down the […]