Bad marketing habits to break in the new year
1 – Set it and forget it with social media scheduling Social is not just about broadcasting your content and hoping that people will engage and respond to your posts. You need to be actively engaging in conversations on social media, commenting on posts, sharing other people’s content and responding to anyone who shares your […]
December digital news
Before we put our feet up for the festive season, we recap some of the biggest digital news for December, including some social media revamps and an intelligent development for Bing. Bing launches Intelligent Search featuring AI Last week, Bing announced a number of new Intelligent Search features that will provide faster and more complete answers […]
Social media – 3 fast-fire reasons why your company should be using it
Nearly one third of the world use social media. In fact, 2.34 billion people are using social media ‘frequently’ – daily. That’s huge! And it means that your customers, your audiences ARE on social. So your business needs to be too. However, some still remain unconvinced – so here are 3 top reasons why your […]
Busting some myths around GDPR
There is a lot of information buzzing around social media about the general data protection regulation update coming in May 2018. Unfortunately, there are some myths floating around too, so we thought we would bust some myths to help you get prepared for the switchover. There is a transition period after the 25 May 2018 […]
Have you noticed your organic ranking drop?
The search marketing rumour mill is rife with discussion around the apparent roll-out of mobile-first testing from Google. Ensuring your website is mobile responsive means focusing on the key concerns for mobile users – performance and usability. This means making sure that your website loads quickly, and is easy to use on mobile. To check […]
Latest Digital News – November
This month, we have seen a number of interesting little changes to Facebook, including some new features, metrics and plugins – alongside a couple of Google updates. Google will now feature icons for PDFs and PPTs in search results This is a subtle but useful change from Google, showing labels on search results for raw […]
Make sure your site is secure & ready for next Google update
Google is now prompting all users clicking on unsecured websites to be careful, as they are about to enter data into a potentially ‘unsafe’ website. But what does Google count as an unsafe website? To Google, an unsafe website is one that has no encrption – one that doesn’t have an SSL certificate or (more […]
Is your website mobile responsive? Now it needs to be for Google Rankings.
We all know that Google is one of the (if not THE) biggest considerations for directing traffic to your website. We all need to keep up to date with how Google is updating its algorithms, making sure to keep our website in line with the changes to maintain those all-important search rankings – and there […]
Latest digital news – October
As ever, it’s been a busy month in the world of digital news! Today we talk about Facebook further reducing the number of people seeing your organic content, Twitter increasing the length of their tweets, Google shopping and Vimeo Live. Facebook introduce new ‘explore feed’ In the last week, a big bit of social news […]
7 things to know about the GDPR update
With just over half a year to go until the GDPR deadline (25 May 2018), you are bound to be asking questions about what the update includes and how your organisation can get ready for it. To help out, we have outlined 7 principles of GDPR – meet these and you are on your way […]