Bold Marketing in Regulated Industries
By Becky Robinson, CEO at Wrapped Marketing in regulated industries often feels like a test of patience. You know what you want to say, but you’re constantly bumping up against what you’re allowed to say. Healthcare, pharma, finance, property, no matter the sector, the frustration is familiar: the creative ambition is there, but the rules […]
Marketing that means something
By Mark Robinson, Chief Commercial Officer at Wrapped In a world full of noise, I’ve always been drawn to marketing that actually means something. Not just the stuff that looks good on a pitch deck or racks up likes and impressions. I’m talking about the kind of marketing that changes how people think, feel, behave, […]
Encouraging the revival of UK marketing budgets
UK marketing budgets are on the rise and we love to see it! Here’s how we’re supporting businesses as they reinvigorate their investment in marketing activity. IPA Bellwether’s Q2 report, released last week, indicates growing confidence – at last! – in UK businesses, Total marketing budgets have risen to their highest level in a decade, […]
Culture stock: using organisational culture to power through tough times
Hey! Shouldn’t you be doing something else? Slashing budgets, innovating wildly, hitting the phones, getting on the road? Wining, dining, shmoozing, boozing and generally being terribly, terribly busy beating the competition? I’m glad you’re not. Because when it comes to competitive advantage, too many leaders are so preoccupied with all that frenetic outward activity that […]
Content marketing for healthcare: Building brand authority and patient trust
Standing out from the crowd and establishing your business as a trusted provider of quality care is a big challenge in today’s competitive healthcare sector. If you want to shoot for the moon you’ll have to bring out your big gun – content marketing. The art of creating articles, infographics, videos, podcasts, tools and more, […]
Social media in healthcare: engaging patients and building relationships in the digital age
How’s your social media strategy looking? When was the last time you overhauled your approach to make sure you’re reaching patients, building relationships and promoting your services? If the answers are ‘less than ideal’ and ‘not for a while’, you’re underusing one of the most effective – not to mention cost-effective – tools you have. […]
Digital marketing direct to patients: Stand out from the healthcare crowd
When it comes to growing your healthcare business, engaging patients through digital marketing is a superpower that’s within reach – no matter what size your organisation. In today’s hyper-connected world, consumers – or, in this case, patients – are in the driver’s seat more than ever. They’re researching symptoms, comparing treatments and searching online for […]
Patient-centric healthcare branding: Putting patients first in the digital age
In retail, it’s taken as a given that the customer is king – or queen. Now, as healthcare continues to evolve, it’s just as important to put your patients first if you want to ignite the rocket boosters under your healthcare brand. As patients become more informed and empowered, they’re looking for healthcare providers who […]
Healthcare marketing 2024: How to embrace the future of patient engagement
The secret of selling is no secret at all. In fact, it’s simple: ease your customer’s pain. In the healthcare sector, alleviating pain of a more literal kind is likely to be your product or service’s ultimate goal. Congratulations. It’s a laudable ambition. But even though patient care is at the heart of everything you […]
Wrapped models: laser-focused strategy
Why strategy is at the heart of everything we do.