Why Being the Best Business Isn’t Enough to Win Customers
By Mark Robinson, Chief Commercial Officer at Wrapped Agency I’m going to make a slightly uncomfortable claim. Nobody buys the best business. They buy the business they believe is the best choice. There’s a difference, and I think it’s one that businesses often overlook. I spend a lot of my time talking to companies that […]
What ChatGPT Advertising Means for Healthcare, Fintech and Regulated Brands
By Mark Robinson, Chief Commercial Officer at Wrapped Agency Why OpenAI’s move into advertising signals a much bigger shift for healthcare, fintech and other regulated brands. If you’ve seen the headlines about ChatGPT introducing advertising, you might assume the story is about another platform finding a way to monetise. I don’t think that’s the […]
Why Your Brand Needs a Single Minded Proposition
By Jon Groom, Creative Strategy Director at Wrapped Agency Compromise can be a wonderful thing. It shows that we’re capable of give and take, of listening to the people around us and respecting different points of view. Unfortunately, compromise also has a downside. When you begin a branding exercise, one of the most important […]
Why Fintech Marketers Need to Take Visa and Mastercard Brand Compliance Seriously
By Mark Robinson Chief Commercial Officer at Wrapped Agency In fintech marketing, trust is everything. You can spend millions building a seamless onboarding journey, refining your UX, improving conversion rates, and perfecting your positioning, but the moment a customer sees a payments brand used incorrectly, credibility starts to erode. And that’s why Visa and Mastercard […]
Your Next Fintech Customer Might Not Be Human
By Mark Robinson, Chief Commercial Officer at Wrapped Agency Most people still think AI is changing search. And whilst that might be true, the real shift is that AI is about to start buying things on our behalf, and when that happens, fintech changes fundamentally, forever. Right now, consumers still sit at the centre […]
How to Structure a Healthcare Marketing Plan
By Ryan Gray Digital Director at Wrapped Agency A healthcare marketing plan is a structured and strategic document that outlines how a healthcare organisation will promote its services, attract patients, and build long-term trust within its market. Unlike traditional marketing plans, it must carefully balance commercial objectives with patient care, ethical responsibility, and strict regulatory […]
Google Just Changed AI Search: What It Means for Brands
By Caitlin Desa, Junior Search Specialist at Wrapped Agency Google just quietly changed something important in AI search. And most brands haven’t noticed yet. In Google’s AI-powered search results, specifically AI Overviews and AI Mode citations, Google is increasingly showing the full author name and the original publishing platform. At first glance, this feels like […]
Compliant by Design: The New Standard for Fintech Marketing
By Mark Robinson, Chief Commercial Officer at Wrapped Agency The best fintech marketing isn’t just creative anymore. It’s compliant by design. For years, brands could prioritise growth. Strong UX, persuasive messaging, aggressive acquisition. Compliance sat at the end of the process. That model no longer holds up. Today, regulators are focused on outcomes. Not […]
Starting kinder conversations: Wrapped Agency shortlisted at the Northern Digital Awards 2026
By Chloe Harrison, Social Media Strategist at Wrapped Agency We’re proud to share that Wrapped Agency has been shortlisted at the Northern Digital Awards 2026, with two nominations recognising our work with Leeds Beckett University’s Obesity Institute. Our campaign, Every Body Deserves Kindness, has been named a finalist in: Best Digital Marketing Campaign – Education […]
Why AI search visibility is the new battleground for brands.
By Mark Robinson, Co-Owner & Chief Commercial Officer at Wrapped It’s becoming increasingly clear through conversations with our clients. Search isn’t what it used to be. People are no longer just typing keywords into a box, they’re thinking about prompts and having conversations with AI. Platforms like ChatGPT and Perplexity are quickly becoming the first […]