Latest digital news – September

Hello, I’m the Social Media and Digital Comms Manager at Wrapped, and each month I am going to be rounding up the latest news that our Digital Team have spotted around SEO, PPC, social media, websites and content marketing.

In this month’s blog, Google have been busy preparing for a switch to mobile-first indexing and launching a book now button in the local knowledge panel. Whilst Facebook work on cover videos, integrating with Instagram stories and 360-degree adverts.

Is your website ready for Google’s switch to a mobile-first index?

After previous tweaks to Google’s algorithm in the last couple of years to favour sites that are mobile responsive, they have now announced that in early-to-mid 2018 they will be switching to a mobile-first index.

It means that it is now crucial for your websites to be updated and checked to confirm that it is mobile responsive, ensuring you don’t lose your place in search results once the switch takes place. There are no confirmed timelines as yet for the switch, and websites that are already responsive shouldn’t notice any issues.

You can read more about the change in the Search Engine Journal. If you want to talk to us to conduct an audit on your website to determine if it will be affected, contact us at [email protected].

Google will now let you ‘book’ directly from the results page

Back in 2015, Google began testing the ability for searchers to book appointments using the local knowledge panel on a search results page. In the last month, the functionality has become available for everyone who is logged into a Google account and using Chrome.

It’s another effort to make user journeys quicker, more efficient and more mobile-friendly.

When you initially search for the brand, you get the prompt ‘check schedule’. If you click on this, it takes you to a maps page, letting you select a date, time and service.

Facebook launch cover videos

Have you visited our Facebook page recently? If so, you may have noticed something different about it – a little more movement perhaps?

Facebook has recently launched the ability to replace cover images with videos, with the aim of making business pages more engaging for the visitor and to provide richer experiences. We love this concept and plan to use the functionality to showcase our latest portfolios, campaigns, and people stories.

Facebook test using Instagram stories on the main app

Facebook is determined to have Stories featured on its app – it’s now testing the functionality with Instagram. It introduces a new option for photos and videos created with Instagram to be shared to Facebook directly from their app, as well as to Instagram Stories.

It will be interesting to see if this Stories functionality if made live, will stick – as previous attempts to add Stories to Facebook have not appealed to users. Watch this space!

John Lewis becomes the first UK retailer to use Facebook’s 360-degree adverts

It’s getting towards that time of year where all marketers start watching John Lewis keenly waiting for hints of their Christmas campaign. But, this week they popped up on our radar because they became the first retailer in the UK to start using 360 adverts on Facebook. Online shoppers are now able to view select goods from all angles before purchasing through a quick buy process. Speaking to The Drum, John Lewis’s Senior Manager for Social Marketing says:

“Facebook is such an important platform to reach customers and as Facebook’s research has found 51% of people say they’re excited that VR will play a part of their shopping experiences in the future.
This trial forms part of our strategy to offer our customers more inspiring experiences both in shops and online.”

If you would like to talk to us about any aspect of your brand or marketing, contact us at [email protected].

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