A Call For Change

“If you are neutral in situations of injustice, you have chosen the side of the oppressor.”

As I scroll through floods of posts on my social media around the inequalities faced by people of colour, this is a statement that has stood out to me the most. 

It’s easy to live in a bubble and disregard what is happening in the world right now, it’s also easy to listen in without saying anything. While this is a topic I have more to learn about, this past week has made me realise we should no longer be silent about a cause because it’s difficult to talk about. The Black Lives Matter movement is a topic that we need to speak more about to our friends, families, colleagues, employees neighbours and our children. 

Whilst I am seeing businesses and brands ‘support the change’ with messages of solidarity, I question what they are doing exactly to support change. Yes, we should always speak up about issues that matter, but only if we create a plan to tackle it long term to provide a REAL change. Otherwise we will do little but add to the noise. We all need to action the change we are posting about. 

Talking about it is just not enough.

Change is more than using #BlackLivesMatter and sharing black squares to our Instagram feeds. Change is taking meaningful action. Change is the every day choices we make, it’s recognising racial stereotyping and calling it out, it’s educating ourselves on racial injustice, it’s challenging decision-makers, change is practising equality through every aspect of live both personally and professionally.

As a team at Wrapped, we are incredibly privileged to be an established business in the creative industry, but I also recognise the lack of diversity across the creative sector. From now, I will be making a conscious effort to support, listen, learn, educate, encourage conversations and look at internal opportunities to help make a change that is very much overdue. 

Here are few resources for educating yourself and those around you about the Black Lives Matter Movement:

Charities and funds


  • Why I’m No longer Talking to White People About Race by Reni Eddo-Lodge
  • I’m Still Here by Austin Channing Brown
  • Natives by Akala


Documentaries/TV Shows

  • 13th (Netflix)
  • When They See Us (Netflix)
  • The House I Live In (Amazon Prime)

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