By Mark Robinson, Co-Owner & Chief Commercial Officer at Wrapped
It’s becoming increasingly clear through conversations with our clients. Search isn’t what it used to be.
People are no longer just typing keywords into a box, they’re thinking about prompts and having conversations with AI. Platforms like ChatGPT and Perplexity are quickly becoming the first place people go to get answers to their questions, recommendations, insights and ideas. This is changing everything in terms of brand visibility.
At Wrapped we have the capability to help brands, not only understand, but improve their presence within the AI driven environment. Using advanced tracking and analysis tools, we can monitor how a brand is being referenced and positioned in AI search responses. But crucially, where opportunities are being missed.
It’s not about chasing algorithms, but understanding how the narrative forms around your brand when humans ask questions and AI provides the answers.
For forward thinking brands, we provide clarity over visibility. We can show how and where your brand is appearing across conversational search platforms, benchmarking your brand against your competitors and tracking shifts over time.
We can then use this insight to track how your brand is represented in this new world of search landscape.
AI search is not a future trend, it’s already here. The brands that act early will clearly define the space that others will inevitably have to catch up to.
