Martin Jackson

Martin leads Wrapped’s search team and is also the agency’s AI Lead, bringing together expertise across organic and paid search to help brands become more visible wherever their audiences are looking for information, products and services. His work spans SEO and Google Ads campaigns across Search, Shopping, Display and YouTube, through to the rapidly evolving world of LLM, AI search and AI advertising, where he helps the team understand how platforms are changing, how people are finding information, and what that means for visibility. Combining deep technical and platform knowledge with a strong understanding of search behaviour, Martin guides the team in finding the right mix of organic and paid activity to reach the audiences that matter.

His particular specialism is search in regulated sectors, where getting visibility can be much more complicated than simply targeting the keywords people are using. Advertising policies can restrict everything from the language used in an ad to the audiences you can target, the campaign formats available and even the landing page you send people to. Martin understands what can and can’t be advertised, where the risks are and how to build campaigns around subjects that are inherently difficult to promote. Rather than pushing ahead and risking rejected ads or suspended accounts, he and his team find compliant ways to gain visibility and reach the right audiences without losing sight of performance.

Being part of a full-service agency makes that search expertise even more valuable. Search insight can influence the work long before anyone starts optimising a page or building a campaign. What Martin and his team see in search behaviour can shape brand and content strategy, influence messaging and inform how websites are structured, while research, content, creative and development specialists can help unlock opportunities that search alone can’t solve. With regulated campaigns in particular, that joined-up thinking means restrictions can be considered early and the whole team can work together to find another route to visibility when the most obvious one isn’t available.</span