King Card is a German financial services brand offering prepaid card products to tens of thousands of customers. In a highly competitive market, it wanted to increase card sign-ups, strengthen its social presence and make its marketing work harder against established digital banking brands.
We started by getting under the skin of the German market. Our audit uncovered opportunities across audience targeting, search, social media, website experience and campaign tracking, giving us the insight to reshape the strategy around the people most likely to convert.
From there, we refined audience segments and messaging, developed fresh creative and motion assets, and created and managed targeted Facebook and Google Ads campaigns. Performance data then fed back into the strategy, allowing us to continually optimise activity and improve results.
The result was a more focused approach to the German market, with clearer audience targeting, stronger creative and better visibility of the customer journey. As we refined the campaigns, conversion rates improved and the cost of generating results fell – helping King Card get more from its marketing investment.
Refining King Card’s audience targeting and campaign approach delivered measurable improvements in performance in the German market.
After introducing new audiences, the install conversion rate increased from 11.88% to 17.15%, while the conversion rate for customers reaching the fifth stage of registration rose from 5.80% to 8.51%.
At the same time, the average cost per result fell from €42.66 to €37.48 – a saving of €5.18 per result.
The improvement came despite a lower campaign budget, providing strong evidence that sharper targeting, more relevant creative and ongoing optimisation were helping King Card reach and convert potential customers more efficiently.
Wrapped has helped us make our marketing work harder. We’re reaching the right audiences more effectively, converting more potential customers and getting better value from our investment. Just as importantly, we now have clearer insight into what’s working, giving us greater confidence in where we focus our marketing spend.
Anton Herzog, Founder and Managing Director, Card Compact – the company behind King.
