Insight and analysis from across strategy, creative and digital – built on what actually works.
From creative sparks to strategy know-how, these articles are here to inform, inspire and challenge the way you think. No waffle, no fluff, just clear takes you can use, share and build on. Designed to spark curiosity and leave you brighter, braver and sharper than when you arrived.
Part 3 – Voice of an angel Tone of voice is the difference between The Sun’s puntastic front page screamer headlines and The Telegraph’s more sober approach. It’s the...
Part 2 – How In Part 1, we looked at why keeping your brand consistent could boost your turnover by a third. Let’s take a look at how that...
Part 1: Why? Fun fact for you: your audience is so bombarded with information, you’ve only got 1-3 seconds to grab their attention with your message. Fancy a few...
Did you know? It takes between 1-3 seconds to grab attention, and this has been consistently low during the pandemic. On average a customer needs to see a brand 17 times...
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