Joe Martindale

Joe is a Web Developer with a natural instinct for technology and problem-solving. He combines strong technical knowledge with a curiosity for how things work and how they could work better, bringing that thinking to every website he builds. Whether he’s developing a beautifully designed user experience, improving functionality or finding a smarter way to solve a technical challenge, Joe’s focus is on creating websites that are fast, reliable, intuitive and built to perform. He also heads up Wrapped’s website maintenance, making sure the websites we build continue to be maintained, updated and technically supported long after they launch.

That expertise is particularly valuable across regulated and complex sectors, where the detail behind a website matters just as much as the experience on the front end. Healthcare, finance, fintech and other regulated organisations can have specific requirements around accessibility, security, data, functionality and the way information is presented. Joe understands how to factor those requirements into the build from the outset, creating technically robust solutions that meet those demands without adding unnecessary complexity for the people who ultimately need to use them.

Working within a full-service agency means Joe can bring technical thinking into the process from the outset – and stay involved beyond launch. He works closely with UX and digital design to understand how the experience should look, behave and respond, while research, strategy, content and digital specialists provide the wider context around the audience and what the website needs to achieve. That collaboration works both ways: Joe can identify smarter ways to bring an idea to life, flag technical considerations early and spot opportunities where technology could make the experience even better. Once the site is live, that joined-up relationship continues as the website, content, campaigns and client needs evolve.