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“A website isn’t finished when it launches. Good development is about building it well in the first place, then making sure it continues to work, perform and evolve.”
About Joe Martindale
As Web Developer at Wrapped, Joe specialises in building websites, developing custom functionality and creating digital experiences that work seamlessly for their users. His expertise combines technical development, problem-solving and an understanding of how websites need to function to support both audience needs and business objectives.
Joe’s strengths lie in turning creative concepts into working digital solutions. Whether developing interactive features, building bespoke website functionality or improving existing platforms, he focuses on making websites intuitive, responsive and effective. His technical skills allow him to solve complex development challenges and create functionality that goes beyond standard website templates.
Joe also plays an important role in the ongoing development and maintenance of websites across Wrapped’s client portfolio. His responsibilities include implementing technical improvements, troubleshooting issues, testing functionality and ensuring websites continue to perform reliably as client requirements evolve.
An example of this work is his involvement with What’s Up With My Gut? for Crohn’s & Colitis UK. Developed as part of a national awareness campaign, the website helps adults experiencing gut symptoms and parents concerned about their children’s health access information and practical resources.
Joe manages the website’s monthly maintenance and ongoing technical support, helping ensure the platform continues to function effectively after launch. For a healthcare campaign dealing with sensitive subjects, a reliable, accessible website is essential to helping visitors find information and take the next step.
The wider Crohn’s & Colitis UK campaign generated 11,243 website sessions and 929 resource downloads in one month, demonstrating the importance of an effective digital destination in supporting audience engagement.
Joe also shares his technical knowledge through specialist content. In his article, Website Maintenance Checklist: What Your Agency Should Really Be Checking, he explores the importance of technical upkeep, functionality testing and identifying potential issues before they affect users.
Working directly with Wrapped’s designers, strategists, content specialists and digital marketing team allows Joe to develop functionality that supports the wider purpose of each website. By understanding the creative vision, audience journey and marketing objectives, he can build practical technical solutions that make websites easier to use, more engaging and better equipped to deliver results.
