Chloe Harrison

As Social Media Strategist at Wrapped, Chloe develops and delivers social media strategies across organic and paid channels, combining audience insight, creative thinking and platform expertise to build brand visibility, encourage engagement and generate meaningful results. Her approach focuses on understanding where audiences spend their time, who influences them and how brands can reach people beyond traditional social media advertising.

Chloe works across healthcare, property and other sectors where reaching the right audience requires more than a standard approach to social media. She understands how audience behaviour, community relationships and platform restrictions influence campaign planning, and how to develop communications that are relevant, accessible and appropriate to the people they need to reach.

An example of Chloe’s work is her involvement in the You Can Ask campaign for West Yorkshire and Harrogate Cancer Alliance. The campaign aimed to encourage breast-screening attendance among women who faced additional barriers to accessing healthcare information and services.

A key part of Chloe’s approach was recognising that conventional social media targeting alone would not necessarily reach these niche audiences. Rather than relying solely on paid advertising, she used social media as an outreach tool, identifying and engaging with community leaders and trusted local voices who already had established relationships with the women the campaign needed to reach.

By encouraging these community contacts to share campaign messages through their own social media channels, Chloe helped extend the campaign’s reach into established community networks. This approach recognised the importance of trust and cultural relevance in healthcare communications, using existing relationships to make sensitive information more accessible and credible.

Chloe also works on Mulberry Homes, applying her social media expertise to the property sector. Her work supports engaging communications that showcase the brand, connect with prospective homebuyers and maintain a consistent presence across social channels. Moving between healthcare outreach and property marketing demonstrates her ability to adapt her approach to very different audiences, objectives and customer journeys.

Alongside client campaigns, Chloe contributes to Wrapped’s thought leadership. In her article, The Most Powerful Healthcare Campaigns Don’t Start With Awareness, she explores why understanding the barriers people face is essential to developing effective healthcare communications.

Working closely with Wrapped’s research, creative, content and digital teams, Chloe combines audience insights with practical knowledge of social platforms and community engagement. Her work demonstrates how social media can do more than distribute content: it can connect organisations with trusted voices, open up new routes to difficult-to-reach audiences and help campaigns achieve meaningful outcomes.