Chloe Harrison

Chloe leads on social media strategy across both organic and paid, using social to drive measurable results for our clients. She combines audience insight, platform knowledge and creative thinking to determine where a brand needs to show up, who it needs to reach and how paid and organic activity can work together to deliver greater impact. From building visibility and engagement to generating leads and supporting conversion, Chloe keeps social focused on clear objectives and the results it needs to deliver for the wider business.

Chloe works across all of Wrapped’s regulated sectors, where social media brings its own set of challenges. Platform advertising policies, compliance requirements and restrictions around targeting or messaging can all influence what a brand can say, who it can reach and how campaigns are structured. Chloe understands how to navigate those boundaries across both paid and organic social, without allowing regulation to make the work overly cautious or forgettable. Her focus is on finding the creative and strategic opportunities within the rules – developing social activity that feels relevant and engaging to the audience while remaining appropriate for the sector, platform and brand.

Being part of a full-service agency means Chloe’s social expertise can shape the strategy from the outset, rather than only coming into play when a campaign is ready to launch. Her insight into audiences, platforms and performance helps inform where the opportunities are, how people are likely to engage and, importantly, where and how the final creative will actually be seen. That understanding can influence everything from messaging and content to the format and design of the visuals themselves. Working alongside research, brand, creative, content and digital specialists also means the journey doesn’t stop at engagement: Chloe can see how social connects through to the website or landing experience and ultimately to conversion. It means the strategy, creative and channel are developed with the whole journey in mind – from first impression to final action.