Calum Abernethy

Cal is a Creative Designer with a passion for technology, motion and the possibilities of digital, bringing ideas to life across websites, social media, video, animation and the wider digital creative space. A designer first, he combines strong creative thinking with animation and development skills, giving him an understanding of both how something should look and how it can work. Whether he’s creating social assets, developing motion and video content or designing digital experiences, Cal is always exploring how creativity and technology can come together to make the work more engaging.

That combination is particularly valuable across regulated and complex sectors, where creative often needs to communicate detailed information while still capturing attention. Cal understands how to work within brand, accessibility and sector requirements without allowing them to restrict the creative. Motion, animation and digital design can make complex ideas easier to understand, bring personality to information-heavy subjects and create more engaging ways for audiences to interact with a brand – all while remaining clear, accessible and appropriate for the audience.

Being part of a full-service agency gives Cal the opportunity to apply his skills across the whole digital creative landscape. Research and strategy provide the insight behind the idea, content shapes the story, and social and digital specialists bring an understanding of where, how and by whom the work will be experienced. Cal can then use the right combination of design, motion, video, animation and technology to bring that thinking to life. His development knowledge adds another dimension, allowing him to understand what’s technically possible and explore new ways for creative ideas to work across different digital channels and experiences.