Andi Olssen

As Creative Lead at Wrapped, Andi heads up the agency’s digital assets team, developing creative concepts and setting the visual direction for campaigns, digital content, animation and motion. He combines creative thinking with a meticulous eye for detail, overseeing work from the initial idea through to final execution to ensure every asset is distinctive, engaging and consistent with the client’s brand.

Andi’s expertise spans creative direction, digital design, video production, editing and motion graphics. He understands how to translate a brand’s positioning and campaign objectives into creative ideas that work across different channels, audiences and formats. Whether developing a new campaign concept or bringing an established brand to life through digital content, his focus is on creating work that communicates clearly, captures attention and supports the wider marketing strategy.

He has experience creating digital communications for organisations in complex and regulated sectors, including healthcare, financial services and fintech. These industries often require creative work to balance originality with accuracy, compliance and established brand guidelines. Andi understands how to work within those requirements while finding opportunities to make technical or sensitive messages more accessible and engaging.

An example of Andi’s work is Wrapped’s partnership with King Card, a German financial services brand offering prepaid card products in a competitive market. Andi worked on the creative concepts and direction for the brand’s digital campaigns, helping develop fresh visual approaches, paid social creative and motion assets designed to engage audiences and support customer acquisition.

The creative work formed part of a wider digital marketing strategy informed by market research, audience profiling and campaign performance analysis. By aligning the creative with audience insights and the requirements of different advertising platforms, the team developed more relevant communications for the German market. Across the wider campaign, the install conversion rate increased from 11.88% to 17.15%, while the average cost per result fell from €42.66 to €37.48.

Alongside developing creative concepts, Andi leads the quality and consistency of the digital assets produced by his team. From individual social media assets to multi-channel campaigns, he ensures the creative idea carries through into every format, with careful attention to design, animation, editing and the finer details that influence how a brand is experienced.

For Andi, working within a full-service agency means creative development doesn’t happen in isolation. He can collaborate directly with brand strategists to understand the thinking behind a campaign, content specialists to shape how a message is communicated, and digital teams to understand audience behaviour and campaign performance. This gives him the insight to develop stronger creative concepts, adapt them for different platforms and refine the work based on how audiences respond. It also allows him to maintain creative quality from the first idea through to the final asset, ensuring the execution delivers on the original concept.