The insight-driven brand positioning agency with people at the heart

We're a results-driven brand development agency – here to connect you to your customers

Book a FREE brand audit and consultation with our experts to discover your sales and business growth opportunities.

Hello, we're Wrapped.

Brand positioning experts with our feet on the ground

Brand. That’s some powerful magic. Not even the most narrow-eyed cynic among us is immune to the lure.

And it’s powerful magic you can harness for your business – without a huge, glamorous marketing department or barrowfuls of cash to splurge on big city agencies. All you need is the knowhow to think like a big brand.

Because brand means business. And so do we.

Our consulting method is based on insight and understanding human behaviour. It gives us a blueprint for delving deep into your organisation, understanding your unique challenges, and plotting a path to results – but it’s never formulaic.

Our workshops are legendary. We’ll roll up our sleeves alongside your team, pooling all our skills and experience.

Using on and offline tools to measure behaviour, our skill lies in interpreting that data and turning it into easy-to-action strategies to amplify your brand.

And that means breakthrough brand positioning, brand building and brand growth to transform your business.

Don't just take our word for it - the results speak for themselves

We transformed a client's healthcare brand, paving the way for a multi-million-pound acquisition.

We worked with the CEO of a significant NHS trust to roll out an employer brand that transformed the team's outlook – and the trust's CQC rating.

We launched a luxury bathroom brand and had its products staged alongside the big boys across the best UK showrooms within a year.

Brand development strategy for hearts and minds

Mood boards, names, vision and mission statements, and all that exciting stuff are just the beginning. Brand strategy details how you’re going to tell the world about it. Building the hard-to-define and tricky-to-measure elements such as awareness, loyalty and equity is vital to make your brand leap into your target customers’ hearts.

Browse a few stories of how we’ve built brands for businesses like yours.

Winning brands

Igniting the third sector

Making healthcare identity better

Strategic brand positioning with a difference

Your brand needs to thrill your customers – and work hard for YOU.

The secret is insight – understanding your market so you can create a pin-sharp brand that knocks their socks off.

We can help you do that because:

We’re a fully-integrated agency with in-house branding, design and comms team.
We understand real-world challenges – and ideas you may not have thought of.
We’re informed by real-time consumer, brand and digital research.
We use data-led strategies, which are always audience focused.
We have 30 years’ experience in brand and marketing.

Download our free guide, ‘How to define, communicate and act on your business’s purpose to make a difference’.

Now, let's talk about your brand positioning!

A full-service fully-integrated brand and marketing agency, with experience across a range of sectors

IGNORE

Brand objectives and vision

Are your business objectives the same as they were three, five, ten years ago? Are you sure your leadership team all have the same vision of the future?

Setting – or refreshing – your objectives and vision is the first thing we tackle. And it’s the most inspiring, galvanising element of our work too. Thinking vision means thinking big. And our job is to help you get there.

Brand architecture

Businesses often grow organically or diversify into multiple areas by design. But are your audiences – especially your employees and customers – clear about how your organisation works and what you do? We’ll clarify your offer, unifying all the different strands and giving you a structure that will support your goals.

Brand positioning

From competitor messaging to market analysis, our researchers and analysts will define your place in your sector – or pinpoint a less crowded corner to play in.

Knowing who you are, what you stand for and who you’re talking to is an incredibly powerful way of focusing your team’s minds on what really matters, and as a brand positioning agency, we can help you do just that.

Purpose, proposition & promise

If you’re confused about the difference between purpose, proposition and promise, you’re not alone. Honestly, it doesn’t really matter, so long as you know what you stand for, what you bring to the table, and what your customers can expect from you.

And we’re here to get you what you need: a short, jargon-free, clear-thinking framework to inspire and unify the whole business.

Campaign creation
Digital assets
Advertising creative
Copywriting

Beliefs and behaviours

What do you stand for, as an organisation? What can your customers expect from you? And does everyone, from the oldest hand to the newest recruit, know exactly how to play their part in that? Defining your values – and spelling out what that looks like in people’s roles – is one of the most valuable internal pieces of work you can do.

Our brand clients

These people are amazing! Talented, creative (obvs!), innovative, incredibly supportive, loyal and ambitious – for us, their clients. We wouldn’t be where we are without the wonderful Kate Eady, who understood our vision at #williamsdenplay six years ago and helped us shape our brand from the start. Kate is the invisible member of our board who, along with her fab team, guides us through the complexities of brand building, social media, marketing, web building and design on a daily basis. What we love about Wrapped is that average for them isn’t an option: they strive for excellence and to do the very best they can do for our business every day. Right now, that’s worth the moon and the stars to us!

Tor & Christian Carver, Founders, William’s Den

From Google
to TikTok and everything in-between, these are some of the platforms we specialise in.

Google Ads

X (Twitter)

Facebook

Instagram

YouTube

Mailchimp

TikTok

Hubspot

Adobe

Semrush

Google Analytics

Brandwatch

Bing

Google Tag Manager

Get in touch with us today

Ready to take the next step? Fill in your details below and we look forward to chatting.

FAQs

IGNORE

Why do I need a brand strategy?

Brand strategy pulls together everything about your brand and makes sure you present a consistent face to your target audiences.

Consistency builds trust – and trust is one of the biggest prompts to purchase.

It encompasses how you sound, how you look, what you believe in, what experience you give your customers and where they interact with you.

Why is brand so important?

Today’s savvy consumer expects a brand experience as a matter of course. Even within non-commercial sectors such as charities, not-for-profits or the NHS, creating a coherent brand makes you make sense to your audiences, helping them to enjoy a joined-up approach that will make you stand out from the crowd.

How can brand strategy help my business decisions?

Brands often outlive their products. We all know the big name examples where businesses failed to flex their product in a changing marketplace, making their brand redundant.

With your leaders, managers and colleagues all clear about what your brand means and where it’s going, you’ll make decisions more easily, keeping your focus firm and your goals in sight.

There are too many brand benefits to list here but if you need another quick headline, just consider how many people are prepared to pay more for products from a brand they love.

What brands have you worked with before?

Take a look at just a few …→

Do you work with new or startup businesses?

In a word, yes! And in our experience (of 30 years), new companies that build a time and budget allocation for sufficient business and brand planning into their initial plans are the ones that really succeed.

What we do

What we specialise in