Who do we think we are?

We are a team of creative thinkers, obsessed with solving problems and creating beautiful, brave solutions.

We work with ambitious businesses that are prepared to examine their goals, consider fresh ideas and partner with us to develop a future-proof brand and communications strategy.

Our in-house capabilities include goal setting, tech driven insights and brand strategy – which we deliver through creative design, communication and digital marketing.

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Years of combined industry experience

Kate
CEO & Brand Strategist

Brand Strategist and Founding Director of Wrapped, Kate is a top industry creative, with over 30 years of experience. She works closely with business owners and directors to understand their brand proposition and plan the future of their business.

Ed
Creative Operations Director

Ed leads our design department, with creative thinking that delivers powerful, beautiful branding that has a strategic purpose and is applied consistently.

Nick
Chairman

Nick holds a number of non-executive board positions throughout the region. He chairs our board, providing strategic input and helping us to create an agency for the future.

Becky
Digital Marketing & Strategy Director

Becky was one of the first Google trainers in Leeds and uses intelligent digital thinking to lead our digital marketing department. Under her guidance, her team delivers traffic and leads for our clients, via PPC, SEO and content marketing.

Cassie
Finance Director

Having worked at both KPMG and SIG, Cassie heads up our finance team, ensuring Wrapped runs efficiently behind the scenes.

Erica
Digital & Brand Operations Lead

Erica has a knack for preempting clients' needs - there's no crystal ball, just years (more than she'd like to admit) of experience. With a keen creative eye, a love of words and an entrepreneurial mind, nurturing brands with Wrapped is a natural home for Erica.

Martin
Digital Research Marketing

Certified in all things Google, Martin is brilliant at digging deep into your business and the digital world to explore possibilities and manage your search presence.

Jacey
Communications & Editorial Lead

Jacey heads up our comms and editorial function, specialising in targeting audiences through content marketing strategy, magazines, tone of voice and focus groups and analysis.

Gio
Client Services Director

Gio, our client services director, is a digital marketer by trade and is responsible for interrogating new client briefs to ensure that we respond with the best advice. He makes sure that all of our clients are delighted with the work that we produce for them.

Gemma
Creative Copywriter

Gemma started her career as a journalist before moving into marketing more than 10 years ago. Gemma loves getting to grips with the nitty gritty of brands and businesses; making sure that all the key information is there, in the right tone of voice, keenly focused at the target audience.

Harriet
Digital Marketing Executive

As a recent graduate, Harriet is full of fresh ideas and new skills. She supports our digital team's activities across social, search and email marketing. With an eye for the latest trends, Harriet ensures we never miss a trick in the digital world.

Solveig
Project Lead

Solveig’s passion lies in the power of insights. She researches and digs deep into consumer behaviour and brand propositions, identifying opportunities for clients to shine online. When it comes to digital projects and delivery, she's the one making sure it all runs smoothly.

Amanda
Creative Design

With over 20 years of experience in the creative industry, Amanda brings organisation, experience and creative nous to deliver meaningful, problem-solving ideas for clients.

Andy
Communications Specialist

With a career in comms spanning more than 30 years (he says with a gulp) Andy is a journalist and internal communication specialist who’s never lost his passion for finding and sharing great stories.

Erin
Digital Communications Executive

Erin heads up our social media desk, looking after our clients’ paid and organic campaigns, enews, planning and scheduling, and leads GenW lectures and workshops.

Calum
Designer

Calum brings brilliant commercial design experience as a client-side graphic designer and visual media co-ordinator to our creative design team. An ITV award-winning animator, he’s committed to spreading the word about intelligent design.

Helen
Office Manager & Business Development

Helen creates nurturing, lasting relationships with our clients. She is a huge advocate for helping businesses upskill internally, so she signposts our Technical Tuesday sessions to those who she feels may benefit from our free training.

Rob
Creative Design

With almost a decade in design roles, Rob can turn his hand to web and social design, 3D and animation – taking it all in his stride. Branding is his forte though, whether creating a new look logo, getting to grips with guidelines or bringing a brand to life.

Monique
Creative Design

Monique works to define and create new and exciting concepts for our clients, offline and online. She works as part of our creative team, transforming research and target audience insight into beautiful ideas.

Fiona
PPC Specialist

Digital marketing and PPC expert Fiona’s main focus is Google Ads. Audits, set up, analytics, campaign management and training, Fiona boosts business growth in all sectors based on sound strategy, clear targets and tangible performance.

Catherine
Finance Manager

Catherine takes care of all the ins and outs (literally) of Wrapped’s finances, from raising invoices to making sure we all get paid – looking after the pounds and pence and all the team at the same time.

Our story

Wrapped was born out of frustration.
And we’re still pushing back against lazy thinking and ho-hum work.

CEO Kate Eady had been in business for about a quarter of a century before she stepped off the wheel and re-evaluated … everything. She and her team had done some great work. There was plenty to be proud of. But she knew there was more.

Imagine here a montage of Kate sitting on her bed for a year; thinking, researching, scribbling, tearing things up, calling people and frowning a lot. 

The result? Three sets of new bedlinen and a blueprint for Wrapped: a fresh and new way of doing things in the creative, digital and marketing industry.

And although we’re continuously evolving, it’s pretty much the blueprint that drives the business today.

Because it puts people at the heart. It’s about a fascination for human behaviour and the psychology of our actions. 

We use research and strategy as the basis for our solutions, campaigns and digital marketing, teaming them with creative flair for materials that prompt the right emotions, reactions and actions.

We knew right from the start we wanted a team of diverse talents – all under one roof. Fast forward to today and we’ve grown and created things beyond our dreams. We have specialists in brand, creative, motion graphics, journalism, digital marketing, comms, social media, research and insights.

We genuinely look at things in a different way, with no compromise on excellence at any time. It’s why we’re chosen to work on everything from healthcare branding to websites for sheds.

Our work changes businesses. And that was the spark that ignited the whole idea behind Wrapped.

What we do

Define

  • Goal setting
  • Business consultation
  • Digital & brand audit
  • Market research
  • Behaviour insights
  • Competitor benchmarking
  • Digital workshops
  • Focus groups
  • Profiling
  • User journey modelling
  • Digital marketing strategy
  • Brand architecture
  • Brand workshop
  • Brand strategy

Design

  • Brand development
  • Creative thinking
  • Campaign ideas
  • Design
  • Artwork
  • Copywriting
  • Multi platform roll-out
  • Story boarding
  • Video
  • Photography
  • Photography direction
  • Animation
  • Motion graphics

Deliver

  • Pay per click (PPC)
  • Google & Bing ads
  • Search engine optimisation
  • User experience (UX) 
  • Organic social media
  • Paid social media
  • Social engagement
  • Email marketing
  • Landing page
  • Digital design
  • Digital copy
  • Reporting
  • Optimisations
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