Market research for healthcare brands and businesses

Full-service healthcare digital agency for business growth and real results.

Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities.

Hello, we're Wrapped.

Digital marketing for healthcare industry brands and businesses

We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all.

We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations.

And, most importantly, just as we know that every stage of branding and marketing is all about the audiences and their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients.

Don't just take our word for it - the results speak for themselves

Transformed a client's brand, paving the way for a multi-million-pound acquisition.

Saved £22,000 in wasted ad spend while boosting conversions by 200%.

250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity.

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Healthcare market research resulting for real results

‘Healthcare’ doesn’t mean one thing. We work with a diverse range of clients, from NHS to private sector, from care homes to insourcing providers across many different services, including healthcare brand consulting and strategy, creative campaigns, internal comms and digital marketing, to name a few. It all begins with thorough research to help achieve real results.

Find out how we work and who we work with.

Working with the NHS

B2B marketing for healthcare

Marketing medtech companies

What really makes us different?

Priorities have shifted in the NHS and the private healthcare sector, and with these challenges come opportunities.

Our work with professional services and tech companies in the healthcare sector increases market share, improves brand penetration and, ultimately, grows businesses, because:

  • We are a fully-integrated agency with in-house digital, design, comms and content teams.
  • We understand the priorities of the NHS today.
  • We are informed by real-time consumer, brand and digital research.
  • We use data-led strategies, which are always audience focused.
  • We have 30 years’ experience in healthcare marketing.

Get ahead in healthcare marketing with our free downloadable guide to getting noticed by the NHS.

Now, let's talk about your healthcare business

A full-service, fully-integrated brand and marketing agency, with specialist public and private healthcare experience

Everything we do at Wrapped begins with thorough research. It is important in all industries but it is more crucial than ever in specific sectors, such as healthcare.

  • Digital audit
  • Social listening
  • Focus groups
  • Interviews
  • Market research
  • Surveys

Guided by research, with the customer in mind, our multi channel, full-funnel strategies build brand awareness and with time, increase demand. Our strategies bring together creative ideas, business and brand goals aligned with customer needs and overall marketing objectives.

  • Brand strategy
  • Website strategy
  • Digital marketing strategy
  • Communications strategy

Build a natural rapport with your target audience with regular, relevant and reliable resources across:

  • Social media
  • Search engine optimisation (SEO)
  • Blog posts
  • Downloadable content

Be the answer to the question they haven’t asked yet, and a single source of truth with an instantly recognisable style.

Hit bullseye every time with targeted messaging through:

  • Social media ads
  • Search ads
  • Display ads
  • Video ads
  • Shopping ads
  • Remarketing
  • Affiliate marketing
  • Email marketing

Research, insight and expertise turns paid media is a potent digital dart with powerful, fast-acting, long-lasting results.

Content can be one of the most cost-effective forms of marketing when you build a bank of good-quality, engaging and informative components that are both thoughtful and thought provoking.

It has to bridge the gap between your business goals and your customers’ behaviours; your purpose and their painpoints.

  • Photography
    • Styling 
    • Storyboarding
    • Shooting (through our partners)
    • Post-production
  • Videography
    • Styling 
    • Storyboarding
    • Shooting (through our partners)
    • Post-production
  • Podcasts
    • Scripts
    • Hosting
    • Recording
    • Post-production
  • Social media assets
  • Website content
  • Thought-leadership pieces
  • Blog posts
  • Case studies

The world is a busy place, so any creative needs to cut through the noise, elevate you above your competition and capture your customers’ attention. This is where combining strategic thinking with imaginative creative delivers on your goals.

  • Campaign creation
  • Digital assets
  • Advertising creative
  • Copywriting

Looking to refresh your brand or create a genuinely intuitive online customer experience? We can transform your brand to one that attracts, engages and converts.

  • Brand values, vision and promise
  • Brand purpose, proposition and positioning
  • Brand identity
  • Brand guidelines
  • Tone of voice

Training so you understand or training so you can manage accounts yourself.

  • Bespoke training
  • Free training sessions and resources

Our healthcare clients

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“Working with Wrapped has enabled Research & Innovation at GMMH to understand the need to raise awareness of the department, produce engaging content on branded materials and create consistency in our messaging to different audiences. Wrapped has provided us with attractive and accessible templates, brand guidelines and a fresh look, which is already recognised across the organisation and further afield.”

Get in touch with us today

No hard sell. Ever. Just good advice you can take away with you to action … for free!

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From Google
to TikTok and everything in-between, these are some of the platforms we specialise in.

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Just as healthcare providers have their own specialisms, so do marketing agencies.

Healthcare is ours. It comes from decades of experience in the public and private sectors. We also have our finger on the pulse when it comes to current industry issues.

When time – and budget – is tighter than ever, we don’t need to learn how to speak the language of healthcare, because we helped write it.

Even within B2B, there’s such a range of prompts and barriers, you need specialists who know their way around. Our digital marketers are those specialists.

At Wrapped, digital runs through our veins. It is the start and end point of every project in terms of research, analysis and measuring outcomes.

In terms of services, you can see what we offer here→ but, as every campaign is different, getting in touch with us is the best option so we can really understand your business and most importantly – your objectives – and start building the right strategy to achieve them.

We work through a process of brand planning, audience definition and persona-based marketing.

While we have many professional contacts across UK NHS Trusts, our aim is to provide sustainable, long-term solutions for clients, which is where marketing comes in.

We know that digital marketing is the key to business success in the healthcare industry, with tangible results.

In a sector where every second and penny counts, we use data and insight to build and implement strategies.

And we use these same tools to monitor the progress – and success – of a project in real-time, which means the campaign grows and evolves every day for optimum outcomes.

In a word, yes! And in our experience (of 30 years), new companies that build a time and budget allocation for sufficient business and brand planning into their initial plans are the ones that really succeed. 

Download our free NHS healthcare marketing guide

Discover the five must-know secrets to getting your brand into the NHS – straight to your inbox.