Insight-based identity boosts NHS Trust profile

Greater Manchester Mental Health
NHS Foundation Trust

Define

  • Research & insights
  • Focus groups
  • Comms workshops
  • Brand positioning

Design

  • Brand identity
  • Brand look & feel
  • Brand guidelines
  • Design & artwork roll out
  • Motion design

“Working with Wrapped has enabled Research & Innovation at GMMH to understand the need to raise awareness of the department, produce engaging content on branded materials and create consistency in our messaging to different audiences. Wrapped has provided us with attractive and accessible templates, brand guidelines and a fresh look, which is already recognised across the organisation and further afield.”

Seeking engagement

Greater Manchester Mental Health NHS Foundation Trust’s brilliant Research & Innovation department does life-changing work – but to be most effective, it needs to be noticed. And in an NHS facing greater challenges than ever before, asking clinicians to notice and recall information over and above their considerable workload is a tough call.

Private sector savvy for public sector excellence

Our extensive work with the NHS has given us plenty of experience in navigating its guidelines on brand use and accessibility, creating eye-catching materials within those constraints.

We started with in-depth evaluation of Research & Innovation’s various audiences, talking to service users, clinicians, carers, key staff and researchers through focus groups.

The result? A bright, eye-catching and versatile new identity, plus clear messaging tips, to help Research & Innovation at GMMH to promote their life-changing work to end users, peers and the wider Trust. The team has a full suite of templates, designed to help pinpoint and emphasise the main elements they need to get their message across.