Our extensive work with the NHS has given us plenty of experience in navigating its guidelines on brand use and accessibility, creating eye-catching materials within those constraints.
We started with in-depth evaluation of Research & Innovation’s various audiences, talking to service users, clinicians, carers, key staff and researchers through focus groups.
The result? A bright, eye-catching and versatile new identity, plus clear messaging tips, to help Research & Innovation at GMMH to promote their life-changing work to end users, peers and the wider Trust. The team has a full suite of templates, designed to help pinpoint and emphasise the main elements they need to get their message across.