Digitally Full Circle

15 years of learning from working for an agency to training an agency.

When I started out in web I did like every other developer back in the day with two words “Hello, World”. At that point something happened for me, It gave me a new way to be creative, a new language to learn.

15 years later and i’m continuing to learn. In fact i’m still learning new things each and every day from my work with Google – which is why it feels like an unbelievable situation for me that now i’m the trainer teaching the others at Wrapped.

My initial aim was to work in an agency, creating beautiful digital websites. I started as a web designer and then soon transitioned into a front end developer. I loved how you could take a design and bring a new dimension to it once it was a website, it almost felt like it came alive.

Then, unfortunately, I fell out of love with my craft. As the beautiful sites that I had spent hours working on, and initially praised for the work, began to have a negative connection as people were just not visiting them. This didn’t seem to both others but for me I couldn’t see the point. Why have we spent so much time creating this website if it isn’t being seen?

I discovered some abbreviations that 10 years ago meant little to me such as SEO, PPC, SEM, and SERP’s. A new obsession into these acronyms began and a few years later I evolved into a digital marketing expert.

At this point I started viewing websites in a whole different way than when I started – every single thing you do online should have a purpose. Why would you design and build a page that you didn’t actually have a use for? It was like a eureka moment for me – so much so that I left the employed world and founded my own agency. A digital agency that would do things differently.

Soon my agency became my new obsession and as with any new business, it consumed all of my time but in a relatively short period we managed to built it up into something I was proud of.

Then opportunity came knocking. I had been involved with Google for some time as a trainer and mentor as part of their Digital Garage Program but now I had the chance to become a Masterclass Trainer for the Google Digital Academy across Europe, a once in a lifetime chance that I couldn’t miss. So I needed to pass my baby onto someone else, someone who would treat it the way I had. And that’s where Wrapped came in. They agreed to take it on and approach digital in the same way focusing on purpose and results, which they called ‘Wrapped round’ and continues to go from strength to strength.

My work with Google’s Digital Academy now means that I have intensive training on the latest developments in the world of Google and the web, and I can then share that knowledge as I help train the team at Wrapped to ensure they can in turn get the best results for their clients.

15 years on and I think you can say that a desire to learn has taken me digitally full circle.


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