Andi Olssen

Andi is Wrapped’s Creative Lead, heading up our digital assets team and setting the creative direction and quality standard for everything the team produces. With an exceptional eye for detail, he oversees creative from initial concept through to final delivery, making sure every asset is beautifully executed, unmistakably on-brand and ready to make an impact wherever it appears. He is also an experienced director and video editor and leads motion at Wrapped, bringing together film, editing, animation and digital creative to tell brand stories in ways that capture attention.

Across regulated and complex sectors, Andi’s combination of creative direction and rigorous QA is especially important. Healthcare, finance, fintech and other regulated brands often need to communicate detailed or sensitive messages while working within established brand, accessibility and compliance requirements. Andi makes sure those considerations are built into the creative without allowing them to dilute the idea. From the smallest detail in an individual asset to the consistency of a wider campaign, he ensures everything that leaves the studio meets the same high standard while still feeling engaging, distinctive and relevant to its audience.

Heading up digital assets within a full-service agency means Andi and his team understand where the creative will appear, how people will experience it and what it ultimately needs to achieve. He works closely with brand and strategy on the creative direction, content on how the story is told, and digital and social specialists on the formats, platforms and audience behaviours that will shape the final execution. That insight feeds directly into the creative and his QA process, ensuring every asset works not only as a piece of design, video or motion, but as part of the wider campaign and customer journey.