By Andy Douse Head of Communications at Wrapped Agency
Wrapped Agency has expanded its team with four new appointments as the agency continues its double-digit growth across regulated sectors including healthcare, fintech, property and emerging markets.
The new hires include two senior appointments, with Jon Groom joining as Creative Strategy Director and Ryan Gray appointed Digital Director, alongside junior hires Caitlin Desa as Junior Search Specialist and Joe Martindale as Junior Web Developer.
The appointments reflect the York-based agency’s continued growth and its focus on strengthening both senior expertise and future talent development.
Groom joins Wrapped Agency with extensive experience leading creative and digital campaigns for major brands including Renault, Arla Foods, British Army recruitment campaigns and global brewery brands.
He said: “What stood out to me about Wrapped Agency is its commitment to doing the hard thinking upfront. There’s a lot of content being created now, but not all of it has a reason to exist.
“The brands that succeed are the ones combining strategic thinking with creativity to deliver work that genuinely connects with people and drives results.”
Gray joins the agency after almost two decades working in digital marketing and agency growth, having previously led large-scale campaigns and digital strategies for brands including Metro Bank, Travis Perkins, Hotpoint and Beko.
At Wrapped Agency, he will lead the continued expansion of the agency’s digital offering, helping scale operations, strengthen processes and further develop specialist expertise across regulated sectors.
Gray said: “What impressed me most about Wrapped Agency was the ambition. The co-owners Mark and Becky Robinson have built something with incredibly strong foundations, but they also understand what’s needed to scale sustainably.
Alongside the senior appointments, the agency has also expanded its junior team with the recruitment of Desa and Martindale, reflecting a continued commitment to developing emerging talent within the sector.
Desa joins as Junior Search Specialist after completing a placement year with GSK’s communications team while studying at the University of Exeter. She will support the agency’s growing search and digital marketing offering.
Martindale recently graduated with a first-class degree in Computing and joins the agency’s growing digital team, supporting website development and digital delivery across client projects.
Desa said: “One of the things that really attracted me to Wrapped Agency was the opportunity to keep learning while also working with organisations that make a genuine difference.”
Mark Robinson, Co-owner and Chief Commercial Officer at Wrapped Agency, said: “The last 12 months have been a significant period of growth for the agency, and these appointments are an important part of the next stage of our journey.
“Jon and Ryan bring a huge amount of senior experience that will further strengthen our strategic and digital capabilities, while Joe and Caitlin represent our ongoing commitment to nurturing the next generation of talent within the industry.”
