Andy Douse

With 38 years’ experience in communications, Andy is an award-winning communications strategist, journalist and Fellow of the Institute of Internal Communication (IoIC). As Head of Communications at Wrapped, he leads the agency’s communications team, overseeing strategic communications, PR, internal communications, editorial planning and content development. He brings extensive experience in healthcare and pharmaceutical content, alongside a strong background in corporate communications and translating complex subjects into clear, accurate and engaging messages.

Before joining Wrapped, Andy founded and ran an internal communications agency for 16 years, building and leading a team of 14 people. This gave him first-hand experience of both the strategic and operational challenges organisations face, from engaging employees and managing change to aligning internal communications with wider business objectives. His background combines senior-level communications expertise with practical experience of leading teams, managing client relationships and delivering complex communications programmes.

Andy has particular expertise in healthcare, pharmaceuticals and financial services, where communications must balance technical accuracy, regulatory requirements and audience understanding. He leads the development of specialist healthcare and pharmaceutical content across Wrapped’s client portfolio, combining his own specialist writing expertise with the skills of the wider communications team. His experience also includes award-winning communications for Teva Pharmaceuticals, alongside work with major public-sector and corporate organisations.

One of Andy’s key strengths is his ability to make complex subjects accessible without losing the accuracy or detail that makes them credible. Whether developing healthcare content for patients and healthcare professionals, explaining financial services or communicating organisational change to employees, he understands how to adapt the language, structure and level of detail to suit the audience. This is particularly important in healthcare and pharmaceuticals, where communications must be carefully researched, appropriately reviewed and sensitive to the needs of the people receiving them.

As Head of Communications, Andy sets the editorial direction and quality standards for his team, overseeing messaging, tone of voice, content strategy and delivery across Wrapped’s client portfolio. He works closely with communications specialists to ensure content is strategically focused, accurate and consistent, while contributing his own writing and editorial expertise to projects requiring detailed technical understanding and sound editorial judgement.

An example of Andy’s leadership is Wrapped’s ongoing work with TransactPay, an international financial services business providing payment and card solutions across the UK and Europe. Andy heads up the communications activity, bringing together internal communications, PR, editorial planning and content development to help the business communicate consistently with employees, partners and wider industry audiences.

The work includes planning and producing Orbit, TransactPay’s employee newsletter, alongside developing editorial calendars, corporate news, press releases and thought leadership content. Andy’s approach connects internal and external communications, ensuring employees understand the business’s direction while strengthening its visibility and credibility across the financial services industry. This requires a detailed understanding of TransactPay’s business, its audiences and the regulatory environment in which it operates.

Having spent much of his career helping organisations communicate with employees and external stakeholders, Andy understands how closely internal culture, reputation and customer experience are connected. His experience of running his own agency also gives him a commercial perspective on communications, recognising that effective messaging must support organisational objectives rather than simply generate activity.

Andy works closely with Wrapped’s research, strategy, creative and digital specialists to ensure communications are informed by audience needs and delivered effectively across different channels. Research insights can shape messaging, search behaviour can identify information gaps, and collaboration with designers and developers can make complex subjects easier to understand. This connected approach is particularly valuable in healthcare and regulated sectors, where accuracy, accessibility and consistency are essential to building audience trust.