When organisations communicate about:
- Healthcare
- Finances
- Housing
- Insurance
- Legal rights
- Education
- Wellbeing
People need to be able to:
- Understand information
- Navigate experiences
- Access support
- Compare options
- Complete tasks
- Make informed decisions
Accessibility is often misunderstood in marketing.
Many organisations still treat it as:
But in regulated and high-trust industries, accessibility plays a much wider role.
When organisations communicate about:
People need to be able to:
Inaccessible communication can lead to:
Accessibility therefore needs to form part of how your organisation communicates and builds trust from the beginning.
This module explores why accessibility is central to modern marketing, how it shapes the audience experience and how inclusive communication can support commercial performance.
You’ll also explore how accessibility supports:
By the end of the module, you’ll be able to identify accessibility barriers, understand where they occur and improve the experience from the beginning.
By the end of this module, you’ll be able to: