Sólveig Helga

With over 10 years’ experience in marketing management across digital, brand and strategy, Sólveig leads Wrapped’s client services team, overseeing client relationships, account management and the delivery of complex marketing projects. As Account & Project Director, she acts as the client’s voice within the agency, ensuring their business objectives, priorities and expectations are understood and represented throughout every stage of a project.

Sólveig works closely with clients to understand not just what they want to achieve, but why it matters to their business. She translates those requirements into clear briefs, challenges assumptions and ensures Wrapped’s specialist teams have the context they need to make informed decisions. Equally, she provides clients with clear communication, honest advice and a consistent point of contact throughout the relationship.

Her experience is particularly valuable in healthcare, financial services and other complex or regulated sectors, where projects often involve multiple stakeholders, compliance requirements and detailed approval processes. Sólveig understands how to navigate these challenges, balancing the client’s internal requirements with the need to keep projects moving and deliver work that meets their objectives.

Alongside leading the client services team, Sólveig oversees account development, project planning, resources, budgets and delivery. She supports her team in building strong client relationships, maintaining high standards of service and anticipating challenges before they affect delivery. Her understanding of different marketing disciplines allows her to connect individual projects with the wider strategy, ensuring clients receive a consistent, coordinated service.

For Sólveig, one of the biggest advantages of working within a full-service agency is being able to represent the client’s interests across every discipline involved in their marketing. Rather than clients having to brief and manage multiple agencies themselves, she and her team ensure their objectives are understood by everyone, from strategists and creatives to digital specialists and developers. This gives clients a dedicated team that understands their business, protects their priorities and takes responsibility for keeping everything connected.