Sarah Todd

As Senior Account Manager at Wrapped, Sarah works closely with clients to understand their organisations, audiences and objectives, translating their priorities into clear briefs and coordinated marketing activity. With experience across healthcare, charities and education, she specialises in managing complex projects, building strong client relationships and ensuring the agency’s specialist teams remain focused on delivering results.

Sarah has particular experience managing projects involving sensitive subjects, diverse audiences and multiple stakeholders. She understands the importance of balancing client objectives with audience needs, while navigating the additional requirements of regulated sectors, complex approval processes and projects involving children and young people.

An example of Sarah’s work is her leadership of the next phase of Leeds Beckett University’s Every Body Deserves Kindness campaign, developed in partnership with the university’s Obesity Institute. Building on the original campaign for primary school children, Sarah is leading the development of new resources aimed at older teenagers, addressing sensitive subjects including body image, weight stigma and bullying.

A key element of this work is co-production with young people, ensuring their experiences and perspectives inform the campaign’s development. Sarah coordinates the process with the university and Wrapped’s specialist teams, managing participation arrangements, consent forms and safeguarding considerations. Her role requires careful planning and stakeholder management to ensure the resulting communications are appropriate, engaging and relevant to their intended audience.

As part of Wrapped’s client services team, Sarah coordinates activity across research, strategy, creative, content and digital marketing. She builds long-term client relationships, anticipates challenges and ensures projects remain aligned with wider business objectives.

Sarah’s strength lies in connecting the right expertise with each client’s needs. By working directly with Wrapped’s specialist teams, she can challenge briefs, identify opportunities and bring different perspectives into the conversation, helping clients make informed decisions and ensuring their marketing activity remains joined up and effective.