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“In regulated sectors, great marketing has to do two things at once: build trust and drive commercial growth. The best work happens when everyone involved understands both.”
About Mark Robinson
With more than 25 years’ experience in financial services, Mark brings extensive commercial and industry expertise to Wrapped. His career spans insurance, technology and fintech, working with businesses ranging from ambitious start-ups and scale-ups to global financial institutions and Fortune 500 companies.
Having spent much of his career working within these industries, Mark understands the commercial challenges they face first-hand. From developing new business opportunities and building strategic partnerships to launching propositions, entering new markets and driving sustainable growth, he brings a practical understanding of what organisations need from their marketing.
Mark has particular expertise in financial services and fintech, where commercial ambition must be balanced with regulatory requirements, customer trust and complex buying decisions. His experience across financial products, customer communications and technology-led propositions gives him valuable insight into how businesses can communicate complicated offerings clearly and effectively.
As Chief Commercial Officer and co-owner of Wrapped, Mark works closely with clients to understand their commercial objectives and identify where marketing can make the greatest impact.
Having experienced marketing from the client side, Mark also understands the challenges of managing multiple specialist agencies. When brand, creative, digital, content and development are handled separately, it can lead to fragmented strategies, duplicated effort and missed opportunities. He believes the value of a full-service agency lies in bringing those disciplines together around a shared commercial objective, with one connected team that understands the bigger picture and takes responsibility for delivering it.
His experience across entrepreneurial businesses and large international organisations gives him an understanding of how growth challenges change with scale, and why successful marketing needs to support the wider commercial direction of the business.
