Marcelo Perez Izco

As Senior Digital Creative at Wrapped, Marcelo combines UI/UX design, visual design and front-end development to create digital experiences that are visually engaging, intuitive and built around audience needs. His multidisciplinary background spans graphic design, branding, digital design and web development, giving him the ability to take a project from creative concept through to a fully functioning website.

Marcelo has experience working across healthcare, financial services and property, where websites often need to communicate complex information to audiences with different levels of understanding. He brings together creative thinking, usability and accessibility, ensuring that digital experiences are not only visually distinctive but also easy to navigate and understand.

A strong example of Marcelo’s expertise is his work on What’s Up With My Gut? for Crohn’s & Colitis UK. The campaign aimed to help adults experiencing ongoing gut symptoms, and parents concerned about their children’s health, understand when to seek medical advice and feel more confident about taking the next step.

Marcelo was responsible for designing and building the campaign website. Working from the campaign’s brand identity and messaging, he developed an engaging, accessible online experience that made potentially uncomfortable health information easier to explore.

The website needed to serve audiences at different stages of their journey, from people questioning whether their symptoms were normal to those preparing to speak with a GP. Marcelo’s approach to layout, navigation, visual hierarchy and responsive design helped organise the information clearly, while giving visitors straightforward access to practical resources for adults and children.

The website also helped maintain a consistent visual identity across the wider campaign, connecting the online experience with the advertising activity and creating a recognisable journey for audiences moving between different channels.

The wider Crohn’s & Colitis UK campaign generated 11,243 website sessions and 929 resource downloads in one month. Website engagement also improved, with engaged sessions increasing by 8.2% and average session duration rising by 10%. These results demonstrate the effectiveness of the integrated campaign, with Marcelo’s website providing the destination where audiences could explore information and access support.

Marcelo also shares his expertise through thought leadership. In his article, Why Beautiful Websites Still Fail When the User Journey Is Wrong, he explains why successful digital design depends on understanding user behaviour, removing barriers and making it easy for visitors to take meaningful action.

Working directly with Wrapped’s research, strategy, creative, content and digital marketing teams allows Marcelo to connect audience insight with practical design and development decisions. His ability to both design and build digital experiences helps ensure that creative ideas retain their purpose through to launch, with usability, accessibility and performance considered throughout.