Francesca Cole

As Digital Marketing Executive at Wrapped, Fran brings a combination of scientific knowledge, analytical thinking and creativity to the agency’s digital marketing team. With a Master’s degree in Biomedical Science from Cardiff University, she has a strong foundation in research, data analysis and problem-solving, skills she now applies to digital marketing campaigns and website projects.

During her studies, Fran gained extensive experience in laboratory research, analysing data, evaluating results and producing detailed reports. A key part of her work involved identifying problems, testing different approaches and refining experiments to achieve better outcomes. This evidence-led mindset translates naturally into digital marketing, where understanding performance, identifying opportunities and making improvements are essential to delivering effective campaigns.

Fran has always enjoyed the creative side of communicating information, from structuring reports to developing presentations that make complex findings easier to understand. At Wrapped, she is building on these interests through digital marketing and website design, combining analytical thinking with creative problem-solving to help develop engaging, user-focused digital experiences.

Her biomedical background is particularly relevant to Wrapped’s work in healthcare and life sciences. Having studied the science behind medical research and innovation, Fran brings valuable subject knowledge to projects involving healthcare products, services and technologies. She is particularly interested in how scientific developments are translated into communications that help the right audiences understand their benefits.

Working within Wrapped’s full-service team gives Fran the opportunity to develop her expertise across different areas of digital marketing while collaborating with specialists in research, strategy, creative, content and web development. The variety of projects and fast-paced environment suit her curiosity and practical approach to problem-solving, allowing her to apply existing skills while developing new ones.

Fran’s combination of scientific training and growing digital marketing experience brings a different perspective to the team. By approaching challenges with curiosity, attention to detail and a willingness to test and improve, she contributes to marketing activity that is informed by evidence, shaped around audience needs and focused on achieving the best possible results.