Amanda Holmes

As Senior Creative Designer at Wrapped, Amanda works across brand development, visual identities and integrated marketing campaigns, creating design that brings brand strategy to life. Working closely with Ed Storey and the wider creative team, she combines strong visual thinking with an understanding of how design needs to work across different audiences, formats and channels.

Amanda has particular experience in property marketing, healthcare and the charity sector, where effective design must balance creativity with clarity, consistency and audience understanding. She is skilled at developing creative within established brand guidelines, finding fresh ways to communicate while maintaining the visual identity and credibility that organisations have worked to build.

A significant example of Amanda’s work is her involvement in Wrapped’s long-standing relationship with Mulberry Homes, a housebuilder creating residential developments for different homebuyer audiences. Amanda has worked extensively on the account, helping translate the brand’s identity into creative communications that are consistent, distinctive and relevant to prospective buyers.

Her work forms part of a wider programme of brand and marketing activity, spanning development brochures, sales materials, property marketing collateral and digital campaigns. These communications need to do more than showcase homes. They must help buyers understand individual developments, navigate their options and feel confident about taking the next step.

An important part of the Mulberry Homes project has been maintaining consistency across the brand’s different customer touchpoints, while allowing individual developments to retain their own character. Working within the refreshed brand guidelines and tone of voice, Amanda helps ensure that creative materials feel connected, whether they appear in print, on social media or as part of a wider marketing campaign.

Amanda’s approach reflects an understanding that effective design is not simply about visual appeal. In property marketing, layouts, imagery, typography and information hierarchy all influence how easily prospective buyers can understand what’s on offer. She considers these practical requirements alongside the creative, developing materials that communicate clearly while strengthening brand recognition.

Working within Wrapped’s full-service team gives Amanda direct access to the research, strategy, content and digital thinking behind each project. This allows her to understand not only what a design needs to communicate, but why it matters to the audience and how it will be used. By collaborating with specialists across the agency, she helps turn brand thinking into consistent, purposeful creative that works across the complete customer journey.