Amanda Holmes

Amanda is part of Wrapped’s creative design team, working with Ed to turn brand thinking into creative that feels distinctive, consistent and relevant to the audience. As an experienced creative designer, her work spans visual identities and brand development through to the wider communications that bring those brands to life. Amanda understands how to take the foundations of a brand and keep finding fresh ways to express them, creating design that has a clear purpose as well as a strong visual impact.

Amanda has particular experience across property, healthcare and charities, sectors where design often needs to communicate a lot without overwhelming the audience. Whether she’s working with complex healthcare information, communicating a charity’s message or creating a strong visual presence for a property brand, she understands how audience, context and sector requirements need to influence the creative. She’s also experienced in working within established brand guidelines, finding enough flexibility within them to keep the work engaging and recognisable without losing the consistency and credibility the brand has worked hard to build.

Being part of a full-service agency means Amanda has access to the thinking behind the creative, not just the final brief. Research and brand strategy give her a deeper understanding of the audience and what the brand needs to stand for, while content, digital and social insight provide context around the message and where the finished work will be seen. That means design decisions are informed by how the creative needs to work in practice – what needs to stand out, what the audience needs to understand and what action the communication is designed to drive.