Branding that sparks joy and imagination

William's Den


  • Research & insights
  • Brand, digital & comms workshops
  • Brand positioning & architecture
  • Brand bible
  • Ongoing consultation
  • TOV


  • Brand identity
  • Ongoing brand look & feel
  • Design & artwork roll out
  • Motion design


“Talented, creative, innovative, incredibly supportive, loyal and ambitious – for us, their clients. Kate, understood our vision at #williamsdenplay at the very beginning and helped us shape our brand.. 

Kate is the invisible member of our board who guides us through the complexities of brand building and social media .What we love about Wrapped is that average for them isn’t an option: they strive for excellence and to do the very best they can do for our business every day.” 

Tor & Christian Carver, owners

Finding the fun in everything

Our partnership with William’s Den started with an adventure – and continues to develop through fun, confidence and innovation as we spread the word about it’s unique and ambitious indoor and outdoor play, year round events, camping, superb food and the best pizza ever.

Maps, merch, menus - and more

Having sat around their proverbial camp fire for brand workshop sessions, we helped to define their purpose, proposition and place within the market, interpreting the findings to design a individual brand and overarching look and feel that appeals to children and adults alike.

Over the years of working with the William’s Den team, we’ve designed every element of the brand.