--- title: "schülke" description: "See how Wrapped delivered digital marketing for Schülke, using targeted campaigns to increase visibility, reach healthcare audiences and support growth." featured_image: "https://wrappedagency.co.uk/wp-content/uploads/2025/09/Website-Cards_Schulke-02.webp" url: "https://wrappedagency.co.uk/case-studies/schulke/" date_modified: "2026-09-23T13:49:44+01:00" --- # schülke ## Owning the conversation schülke is a global infection prevention and control specialist with more than 130 years of experience. In the UK, we’re an ongoing marketing partner, supporting the team across strategy, SEO, content, digital campaigns and social media. One opportunity was C-section infection prevention. The maternity journey involves multiple healthcare professionals, from hospital teams and midwives to clinicians supporting women after discharge, but there is little ownership of that journey from beginning to end. schülke wanted to build awareness across these audiences and strengthen its position as a trusted voice in C-section care. We started with market, competitor, search and social research before developing a targeted LinkedIn campaign for NHS healthcare professionals. Evidence-led content around surgical site infection prevention drove audiences to deeper educational resources – building schülke’s visibility and engagement with the people involved throughout the C-section care journey. --- ## How we made it happen #### Understanding the challenge - Digital audit and research - Competitor and market analysis - Search and keyword research - Social listening - Audience and behavioural insight #### Creating the solution - Campaign strategy and messaging - Creative campaign concepts - Tone of voice - Specialist healthcare copy - Audience-led content #### Putting it into practice - LinkedIn campaigns - SEO and content planning - Landing pages and lead magnets - Podcasts and thought leadership - Paid and organic social 104856 - impressions #### Reaching NHS healthcare professionals --- ![scheulke-bus-stop-posters](https://wrappedagency.co.uk/wp-content/uploads/2025/09/scheulke-bus-stop-posters.webp) --- ![scheulk-tablet-copy-2](https://wrappedagency.co.uk/wp-content/uploads/2025/09/scheulk-tablet-copy-2.webp) ![scheulke-socials2-copy-2](https://wrappedagency.co.uk/wp-content/uploads/2025/09/scheulke-socials2-copy-2.webp) --- ![schuelke-teams-bg-copy-2](https://wrappedagency.co.uk/wp-content/uploads/2025/09/schuelke-teams-bg-copy-2.webp) ![scheulke-socials-copy](https://wrappedagency.co.uk/wp-content/uploads/2025/09/scheulke-socials-copy.webp) --- ![scheulke-lead-magnet-image-copy](https://wrappedagency.co.uk/wp-content/uploads/2025/09/scheulke-lead-magnet-image-copy.webp) --- #### The impact The C-section campaign is putting schülke in front of the healthcare professionals it needs to reach, while building awareness around its expertise in infection prevention. Since 2025, the LinkedIn activity has generated 104,856 impressions, 1,836 link clicks and a 3.38% engagement rate, alongside 200 lead magnet completions. More importantly, the campaign is reaching the right people. Nurses, midwives, consultants, surgeons, doctors and clinical specialists have all engaged with the content, with visibility across NHS organisations including King’s College Hospital, University Hospitals Birmingham and Cambridge University Hospitals. Over nearly three years, Wrapped has become a trusted extension of our team, supporting us across SEO, LinkedIn campaigns, podcasts, blogs and organic social. They understand our business, bring ideas to the table and make working together genuinely easy. **Leanne Anderson, Senior Product Manager, schülke & Mayr UK Ltd.** ![quotes-01](https://wrappedagency.co.uk/wp-content/uploads/2026/09/quotes-01.webp) ![quotes-02](https://wrappedagency.co.uk/wp-content/uploads/2026/09/quotes-02.webp) --- [Back to case studies](https://wrappedagency.co.uk/case-studies/) --- ## Schülke ## Specialists in hygiene, disinfection and preservation --- ![schukle-logo](https://wrappedagency.co.uk/wp-content/uploads/2026/07/schukle-logo.svg) --- ## Global leaders in infection prevention and control Schülke has been protecting lives through infection prevention for over 130 years. In the UK, their focus is clear: expand their digital footprint and run targeted campaigns that reach deeper into the NHS, private hospitals and dental practices. We’re their partner in making that happen. From auditing their digital presence to refreshing platforms, boosting SEO and creating bold campaigns, we’re helping schülke stand out in a highly regulated healthcare landscape. Our support spans blogs, podcasts, landing pages, paid ads and social content, all designed to bring their products to the forefront. With insight-driven messaging and creative assets, we make sure schülke is seen, heard and remembered where it matters most. The result? A supercharged digital presence that puts schülke in front of the right healthcare professionals, from NHS teams to private clinicians. Campaigns land with impact, messages stick and their products cut through the noise. The foundation is set for sustained growth and a stronger voice in the UK healthcare market. ## Define - Brand growth and consulting - Measuring - Audit and research - Consumer behaviour - Trends and marketplace ## Design - Creative campaigns - Illustration and animation - Tone of voice - Creative copywriting - Messaging - Specialist copy - Audience messaging ## Deliver - SEO - Content planning - Online advertising - Content framework - Social marketing - Podcasts --- ![Schulke-Group-6715](https://wrappedagency.co.uk/wp-content/uploads/2026/07/Schulke-Group-6715.jpg) --- ![Schulke-Scroll-Group-297](https://wrappedagency.co.uk/wp-content/uploads/2026/07/Schulke-Scroll-Group-297.jpg) ![Schulke-Scroll-Group-298](https://wrappedagency.co.uk/wp-content/uploads/2026/07/Schulke-Scroll-Group-298.jpg) --- [Get in touch](#) [Back to case studies](#)