“We had minimal staff with theatre/surgery experience at the start of the digital campaign. We now have much more resilience in this area and a growing team of anaesthetists, ODPs, scrub nurses and ward staff.”
Carlo Melacrinis, Director of Operations and People Services
Offering insourced staff and fully-equipped modular buildings to the NHS, Remedy Healthcare Solutions helps reduce patient wait times and cut the waiting list backlog.
With an important job to do – and ambitious goals for success – the team needs to make sure its branding and positioning matches up. And to turn its commitment to its people into a vital part of that brand.
After running focus groups with colleagues to unearth motivations and opportunities, we backed up this qualitative research with a quantitative electronic sentiment survey open to all staff. We quickly identified what a strong employer brand should look like for Remedy, devising assets and comms to help them embed a culture of people-first excellence that mirrors the NHS’s own values.
We worked alongside HR to map the employee journey, recommending and creating a suite of designed materials that give a consistently warm and caring experience from first contact to onboarding.
We recommended a phased approach to uniting the team with internal communication, starting with an internal newsletter, with other ideas waiting in the wings.
Our ongoing partnership with Remedy will see this culture and employer brand work evolve and develop as the business does the same.