Orchard Care Homes is an award-winning specialist care provider with 23 homes across the North of England and Midlands, supporting people through dementia, mental health, residential and nursing care.
As the organisation evolved, its website needed to keep pace.
Orchard wanted a modern digital presence that could reassure families, demonstrate specialist expertise to healthcare professionals and commissioners, support recruitment and provide a platform for future growth.
We started with research, exploring audiences, competitors, search behaviour and the wider online landscape before defining the content, messaging, user journeys and website architecture.
From there, we redesigned and rebuilt the website, creating a more intuitive user experience and rewriting the content in Orchard’s new tone of voice. SEO, accessibility and mobile-first design were considered throughout.
The result is a clearer, warmer and more confident digital experience that better reflects Orchard today – and gives the organisation room to grow.
The new Orchard website is giving visitors a more engaging digital experience, with performance data showing significant improvements in how people interact with the site.
Comparing the six months after launch with the six months before, the engagement rate increased from 75.07% to 91.78%, while average engagement time per session rose from 28 seconds to 47 seconds – an increase of 63.11%.
Visitors are interacting more too. Events per session increased from 5.56 to 8.04, covering actions such as clicking contact details and downloading information.
The site looks amazing and we’ve had lots of wonderful feedback from colleagues already. This was a real stretch to deliver within the timeframe, but the Wrapped team stayed incredibly calm under pressure and did a brilliant job. A massive thank you and well done to everyone involved.
