Lincoln & York is one of those businesses you’ve come across without knowing it.
It partners with some of the biggest names in coffee – and some very smart cafes too – to create private label house blends. So if you’re a coffee drinker, you’ll certainly have enjoyed a Lincoln & York cuppa, although its name probably won’t have appeared on the mug.
But even when you really know your beans, you still need to stay on top of your marketing game, particularly if you want to appeal to both trade and consumer audiences. And that’s where we come in.