IDS Media connects brands with audiences across GP surgeries, hospitals and pharmacies, combining specialist healthcare knowledge with the creativity of a media business. The opportunity was to make that expertise work harder for IDS itself.
Our research identified the need for a stronger, more professional healthcare-focused brand and digital presence, while retaining the creative edge that appeals to media agency partners.
Since then, we’ve developed a joined-up marketing programme spanning website improvements, SEO, thought leadership, blogs, organic social, lead-generation resources and campaign creative.
Paid LinkedIn and Google campaigns extend that reach, supported by regular data reviews and optimisation to understand what’s working and inform what comes next.
The result is a more consistent and visible IDS, with specialist expertise turned into useful content, stronger digital campaigns and new opportunities to engage charities, agencies and healthcare organisations looking to reach people in trusted healthcare environments.
IDS is becoming more visible to the audiences it wants to reach – and that visibility is translating into commercial opportunities.
Since our work began, IDS has gone from receiving around one enquiry a week to between five and 10, creating a much stronger pipeline of potential business.
The wider picture supports that growth, with the website generating more conversions, paid search and LinkedIn activity driving enquiries, and commercially important healthcare advertising terms achieving strong page-one search positions.
IDS is also building visibility within AI-generated research, helping the brand appear wherever potential clients are increasingly looking for information and recommendations.
Together, this activity is helping IDS reach more potential clients, generate more enquiries and create new business opportunities.
Wrapped has brought healthcare and charity expertise that aligns closely with our business. They’ve taken the time to understand our audiences and the knowledge within our team, and everything they’ve produced looks fantastic. Most importantly, the partnership is delivering genuine commercial value and a clear return for our business.
Dean Gahagan, Joint Managing Director.
