Ambitious IT infrastructure provider Dataspire is the UK’s leading educational IT company, with a superb understanding of its client niche: schools, colleges and education institutions. Keen to take the next step into significant growth, the team knew they needed a radical re-examination of their branding and marketing approach.
Working with Dataspire’s owners and directors, we examined the structure of the business, the long term goals, its purpose and value proposition.
By creating sophisticated but clear brand architecture, Dataspire’s leaders can introduce new service areas with ease, while the sales team can point customers and prospects to the right service areas with confidence.
Detailed insight work, including workshops, focus groups and online research meant we were fully immersed in the business’s process, driving force and difference. From here, we could focus on our branding work, bringing everything to life with a look and feel that emphasises tech credentials – with a hint of playfulness.
We delivered a new website to fine-tune conversion, plus a suite of sales collateral and initial marketing campaigns, before handing over the reins to Dataspire’s marketing team to continue the work.