Modernising brand real estate to stay ahead of the market

Country Properties


  • Research & insights
  • Client interviews
  • Comms workshops
  • Brand positioning


  • Brand identity
  • Brand look and feel
  • Brand guidelines
  • Design & artwork roll out
  • Tone of voice
  • Website design
  • Web copy

Putting the heart into Hertfordshire

With a new parent company – and rapidly-evolving competitors always ready to cash in on changing consumer demands – the 12 franchisees that make up the Country Properties network were bold enough to invite challenge. Our insight-based approach does exactly that – and it takes courageous leadership to step into a new mindset.

Would the franchisees embrace a revitalised look, feel and tone of voice? Would they agree with our vision of a brand that matches up to the beautiful homes they sell and let in Bedfordshire and Hertfordshire?

Homes with vision

Estate agency is changing. In Country Properties’ elevated slice of the home counties property market, customers care about lifestyle, design, location, amenities and community. We interviewed real-life buyers and sellers, to understand what people really care about. The result? Visuals and messaging that resonate with today’s discerning consumer.