With a new parent company – and rapidly-evolving competitors always ready to cash in on changing consumer demands – the 12 franchisees that make up the Country Properties network were bold enough to invite challenge. Our insight-based approach does exactly that – and it takes courageous leadership to step into a new mindset.
Would the franchisees embrace a revitalised look, feel and tone of voice? Would they agree with our vision of a brand that matches up to the beautiful homes they sell and let in Bedfordshire and Hertfordshire?
Estate agency is changing. In Country Properties’ elevated slice of the home counties property market, customers care about lifestyle, design, location, amenities and community. We interviewed real-life buyers and sellers, to understand what people really care about. The result? Visuals and messaging that resonate with today’s discerning consumer.