Carelight is a UK health-tech business with a global ambition: to change how patients are monitored through medical-grade wearable technology.
Its patented technology can track vital signs such as heart rate, breathing and blood oxygen, giving clinicians valuable information while allowing patients to be monitored wherever they are – from hospital to home.
Wrapped has worked with Carelight to turn that complex technology into a clear, compelling proposition for international healthcare audiences.
Starting with the brand, we developed the positioning, visual identity and tone of voice, before creating the website, messaging and marketing materials needed to take Carelight to market.
Our challenge was to communicate sophisticated science without losing what makes it exciting. We created a brand platform that clearly defines Carelight as the company, Weartech as its portfolio of wearable products and OPM as the technology powering them – giving the business a consistent story it can use with clinicians, research partners, investors and potential collaborators worldwide.
Carelight now has a clear, distinctive brand and proposition that can communicate complex technology to audiences around the world – providing a strong platform as the business moves towards commercialisation.
An early test came ahead of World Health Expo, where we ran a short, highly targeted brand awareness campaign with a specialist healthcare audience.
Over the short campaign period, the activity generated 246,582 impressions and 1,909 link clicks, with a 1.28% click-through rate. It also delivered 1,269 social actions – including likes, comments, shares and follows – and attracted 93 new followers.
Bringing a new technology to market meant we needed a brand that could clearly communicate what Carelight was all about. Wrapped understood what we wanted to achieve and brought it to life across our brand, tone of voice, website, social content and events, creating something that feels genuinely ours.
Martin French, CEO and Co-Founder.
