Let’s Talk : PPC in the Modern Landscape

Hear from our Research and Insights specialist, Martin Jackson, who discusses where pay-per-click advertising is now and how it’s going to change in the future.

After running through the basics, Martin goes in-depth on the benefits of PPC and how any company can benefit from running campaigns.

He discusses how search engine algorithms are always updating and that it’s important to constantly check and tweak your adverts to make sure they are effective.

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