Why global healthcare marketing needs joined-up thinking
By Becky Robinson, CEO at Wrapped Agency There’s a lot to think about when you’re marketing healthcare in the UK. Take that across multiple countries and it gets complicated very quickly. You’ve got different regulations, healthcare systems, languages and cultures to think about, as well as different rules around who you can target and how […]
When Should You Start Planning a Go-to-Market Strategy for an Innovative Product?
By Becky Robison, CEO at Wrapped Agency One of the most common mistakes we see from founders and product teams is assuming that a go-to-market strategy starts when a product is ready to launch. In reality, if you’re creating something genuinely innovative, your go-to-market strategy should start much earlier. Many businesses developing innovative products and […]
Your Money or Your Life: why Google holds regulated sectors to a higher standard
By Becky Robinson Chief Executive Officer at Wrapped Agency Google has a category called Your Money or Your Life (YMYL). And if you’re in fintech, healthcare, insurance or legal, you’re in it whether you realise it or not. YMYL is how Google classifies content that can directly impact someone’s finances, health, safety or wellbeing. […]
Wrapped leaders join the Building and Growing Podcast
By Becky Robinson, CEO at Wrapped We’re excited to share that our very own Becky Robinson, CEO and Co-Owner, and Kate Eady, Brand Strategist, recently featured on the Building and Growing podcast. Together, they offered candid insights into leadership, business growth, and the importance of aligning brand and digital performance strategies in today’s competitive marketplace. […]
Menopause marketing: How to navigate product claims in healthcare advertising
The menopause market is booming. Whether it’s Davina McCall’s documentaries, or women having more influence surrounding the issues they face, it’s finally being given the voice it deserves. If your product is relevant for this market, it’s important to remember that marketing products for menopausal symptoms comes with strict regulatory challenges. Women often face societal […]
Wrapped appoints fintech specialist
The Wrapped Brand Agency, a York-based creative and digital marketing firm, has strengthened its leadership team with the appointment of Mark Robinson as Chief Commercial Officer. Mark will lead the agency’s growth strategy as it continues to expand its services. Mark brings over 24 years of experience in the insurance industry, with the past 12 […]