Ad Fatigue: Why New Creative Isn’t Always the Answer
By Erin Eady, Digital Director at Wrapped Agency When a paid social campaign begins to lose momentum, creative fatigue is often the first diagnosis. Engagement drops, click-through rates decline and costs start to rise, so the natural response is to refresh the ads. New visuals are commissioned, headlines are rewritten and the campaign is given […]
Why Strong Client-Agency Relationships Drive Better Marketing Results
By Erin Eady, Account Director at Wrapped Agency Most client-agency relationships begin with something fairly practical. A campaign needs launching, a website needs improving, a brand needs repositioning or a content plan needs pulling into shape. There is usually a brief, a deadline, a list of deliverables and a shared sense that something needs to […]
Meta’s Location Fees: What UK Advertisers Need to Know
By Erin Eady, Account Director at Wrapped Agency From 1 July 2026, Meta is introducing new location-based fees for advertisers running ads across its platforms, including Facebook and Instagram. For UK advertisers, this means a 2% additional fee will apply to ads delivered to users in the United Kingdom. While 2% may sound small, it […]
Facebook Advertising for Healthcare Brands: The Do’s, Don’ts and Think Twice Moments
By Erin Eady, Account Director at Wrapped Agency Healthcare advertising has never been simple. On Meta, it is getting even more complex. For healthcare brands, clinics, medtech companies, pharmacies, wellness providers and B2B health businesses, Facebook and Instagram can still be powerful channels. They offer reach, visibility and the chance to get in front of […]
How Wrapped’s Trip to WHX Dubai Will Benefit Our Clients
By Becky Robinson, CEO at Wrapped At Wrapped, we believe that staying ahead means always looking outward. This includes learning from global leaders, discovering new opportunities, and finding smarter ways to help our clients grow. That’s why we’re thrilled to be heading to WHX Dubai, a world-class gathering of innovators, marketers, and business leaders shaping […]
You Can Be Compliant and Still Be Compelling
By Becky Robinson, CEO at Wrapped In regulated industries, there’s a belief that to stay compliant, you must play it safe. Strip out the personality. Stick to the script. Prioritise accuracy over impact. But here’s the truth: safety isn’t always strategic. And playing it too safe? That might be the biggest risk of all. When […]
How is TikTok changing SEO?
Whether you love it or hate it, TikTok has changed the social media game forever. The app generated 100m users in its first year and now gets more than 1bn video views per day. So is it a surprise that it’s becoming a search engine in itself? TikTok is increasingly being recognised as a significant […]
The Future of Patient Engagement: Empowering Patients and Enhancing Healthcare Outcomes
In the ever-evolving healthcare landscape, patient engagement has emerged as a critical factor in improving patient outcomes, enhancing healthcare quality, and fostering patient loyalty. As technology advances and patient expectations rise, healthcare organisations must adapt and embrace innovative approaches to connect with patients, empower them to make informed decisions, and redefine the patient experience. Key […]
Artificial Intelligence in Healthcare Marketing: Revolutionizing Patient Engagement and Marketing Strategies
The healthcare industry is undergoing a rapid transformation driven by advancements in artificial intelligence (AI). AI is not only revolutionizing clinical practice but also transforming the realm of marketing. Healthcare organizations are increasingly embracing AI to enhance patient engagement, personalize marketing messages, and optimize marketing campaigns for maximum impact. AI’s transformative potential in healthcare marketing […]