Modern marketing platforms allow organisations to understand and reach audiences with extraordinary precision.
Marketers can use:
to decide who sees what, when and where.
Used responsibly, these capabilities can make marketing more relevant and useful.
They can help people find relevant information, reduce unnecessary friction, improve accessibility and connect customers with products and services that genuinely meet their needs.
In these environments, the same data that helps us identify relevance can also reveal vulnerability.
The same technology that helps us personalise an experience can also be used to influence someone at the moment they are least equipped to make a considered decision.
This creates one of the most important questions in modern regulated-sector marketing:
Most importantly, you’ll learn how to evaluate targeting decisions before they become marketing risks.
By the end of this module, you’ll be able to:
