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“The better you understand an organisation, its audiences and what really matters to them, the better the work becomes. Great account management is about creating that connection between the client and the whole agency team.”
About Sarah Todd
Sarah is a Senior Account Manager at Wrapped, working closely with clients to turn their marketing priorities into clear, well-managed activity. With particular experience across healthcare and the charity sector, she understands how important it is to get beneath the brief and build a genuine understanding of the organisation, its audiences and what it is trying to achieve. From brand and campaigns to ongoing marketing activity, Sarah keeps the bigger picture in view while making sure the detail is taken care of and clients always know what’s happening next.
Her experience in healthcare and charities means Sarah is used to working in sectors where communications need to be handled with care. Audiences can be diverse, subjects can be complex or sensitive, and there are often multiple stakeholders with different priorities to consider. In healthcare, that can also mean navigating regulatory and compliance requirements alongside the needs of patients, healthcare professionals and other audiences. Sarah understands how to manage those different considerations, keeping communication clear and projects moving while making sure everyone who needs a voice in the process has one.
Being part of a full-service agency means Sarah can connect clients with the expertise they need as their priorities and projects develop. She works across brand and strategy, creative, content, digital and development, helping the wider team understand the client’s organisation and objectives while bringing specialist thinking back into the client relationship. That joined-up approach means she can spot opportunities beyond the immediate brief, anticipate challenges and help build long-term relationships where the agency becomes an extension of the client’s own team.
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